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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Hotter Cadillac ATS-V+ could use LS7 power

Rumor has it Cadillac is working on an even hotter version of the ATS-V, possibly called ATS-V+. And the latest intel from Motor Trend suggests this new model might have a great, big V8 under the hood. The V8 in question is the high-revving, naturally aspirated 7.0-liter LS7 from the Camaro Z/28. The hand-built engine makes 505 horsepower and 481 pound-feet of torque in the Z/28 – a nice increase over the 464 hp and 445 lb-ft in the standard ATS-V, which uses a twin-turbocharged 3.6-liter V6. Motor Trend says the ATS-V+ will come to market with an eight-speed automatic transmission, as well as the seven-speed manual 'box from the Corvette. A dual-clutch transmission will come to market later. Of course, we'll believe it when we see it. But an LS7-powered ATS-V sure sounds like a great package to us. Here's hoping.

Cadillac CTS-V spotted with big exhaust, new grille?

If you thought Cadillac was content to leave its twin-turbocharged Vsport as the range-topping CTS, think again. Behold, our first good glimpse at the next-generation Cadillac CTS-V sedan, sporting more aggressive styling (somewhere under there), meaty quad-exhaust pipes, and what very well could be a new face for the V-badged Caddies.
Creating an all-new grille design seems like an awful lot of work just for a prototype, so it's very possible that the vertical-bar treatment you see here could make its way into production. Our spy photographers have pointed out that they've seen this same sort of grille treatment on prototypes for the smaller ATS-V sedan, and we've heard V-series models may soon have greater differentiation from the standard vehicles that sired them - that seems especially necessary if Cadillac insists on expanding this whole Vsport range.
Regardless of how its front end looks, the CTS-V ought to be a real monster. Industry sources say we can expect to see a supercharged version of General Motors' 6.2-liter V8 under the Caddy's hood, and considering the current car already makes 556 horsepower and 551 pound-feet of torque, we wouldn't be surprised to see a decent increase in both of those numbers. After all, one of the CTS-V's main competitors, the Mercedes-Benz E63 AMG, is currently putting out 550 hp and 590 lb-ft of torque. Could this mean a 600-hp Cadillac is on the horizon?