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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

GM posts $4 billion third-quarter profit thanks to trucks and SUVs

DETROIT — General Motors is posting huge third quarter numbers, pulling in $4 billion in profit over three months after losing money due to the virus outbreak. GM's adjusted earnings were $2.83 per share, easily outpacing Wall Street's per-share projections of $1.43, according to a survey by FactSet. Revenue of $35.5 billion also edged out most expectations. Shares jumped almost 6% before the opening bell Thursday. The company swung back from a $806 million loss in the second quarter, when it was restarting factories shuttered for safety during the early stages of the pandemic. The Detroit automaker joined most global automakers in reporting better-than-expected earnings from July through September as sales across the globe started to rebound from coronavirus lockdowns, especially in China. GM sales in China jumped 12% in the third quarter, with sales of its Buick and Cadillac brands both rising more than 25%. In the U.S., GMÂ’s most profitable market, sales fell 9.9% in the third quarter compared with a year ago, but were a dramatic improvement over the 34% drop in the second quarter. Sales improved sequentially each month, the automaker said, an encouraging trend. GMÂ’s profit was boosted by higher-priced pickup trucks and large SUVs, which have seen strong sales in the U.S. through the pandemic. It was the best quarter on record for GM's Chevrolet Blazer. Sales of the Cadillac XT6 spiked 45% in the U.S. over last year. Large pickups also sold well. GM also said it was pumping $2 billion into its Spring Hill, Tennessee manufacturing plant to push its transition to produce electric vehicles. Last week, crosstown rivals Fiat Chrysler and Ford reported strong third-quarter net income. FCA said it made $1.4 billion for the period, while Ford earned $2.39 billion. Related Video: Earnings/Financials Buick Cadillac Chevrolet GM GMC

This dream home theater and office happens to be in a Cadillac Escalade [w/video]

Need to take a ride cross country in the lap of luxury while still getting some work done? Short of a tour bus, the Concept One Curve from Lexani Motorcars might be one of the most comfy options imaginable. Lexani is usually known for creating opulent armored vehicles, but for the Concept One Curve it focuses on converting a 2015 Cadillac Escalade into a place for work or play. The company strips out the standard passenger compartment to install a higher ceiling with LED lighting, two leather-upholstered power captain's chairs and jump seats. However, the real highlight is a 48-inch curved 4K television mounted against the driver's partition. Don't worry about missing your favorite shows because there's a TracVision Satellite, too. The driver gets a re-covered seat of their own up front. If business needs to get done, the vehicle also includes a Mac Mini computer, tables stowed in the seats and connections for video conferencing. Of course, if you're riding in something this lavish, security might be a concern too. In addition to the window shades, the Concept One Curve features cameras to know what's going on outside. A touchscreen management system lets occupants control the whole setup from the luxurious chairs. Lexani claims that if all of this somehow isn't enough for a buyer, it offers even more options to fit their needs. Scroll down to watch a video tour and read more about this rolling home theater. {C} Lexani Concept One Curve Lexani Motorcars, a boutique luxury conversion company receiving vast international praise, has produced the Concept One Curve - the world's first 2015 Escalade with a built-in 48" 4K Technology Curved Smart TV. Lexani Motorcars is constantly pushing the boundaries of possibility for luxury transportation in everyday vehicles. The Curve is a revisited version of their latest model, the Concept One, with a television upgrade and electronic rear curtains; it is unmatched in its ability to be a premier theater one minute and a five-star mobile office the next. The curved smart TV-which rests on a proprietary electronic partition-is indeed impressive, but it is just one of the numerous amenities this discreet masterpiece boasts.