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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

2013 Cadillac XTS [w/video]

The Cadillac Of Stopgaps
As confusing as most alphanumeric car names have gotten in recent years, at least one constant has been that the letter "X" is generally indicative of a crossover. Then why did General Motors use this letter on its new 2013 Cadillac XTS luxury sedan? Well, for that, we'll have to look to the world of mathematics where "X" stands for an unknown variable or a placeholder. Now we're talking. The XTS is just an interim product sitting at the top of Cadillac's four-door food chain until the brand gets a true flagship in place. That sounds like a lot of resources to spend on what will likely be a one-and-done model, but the automaker needed to get something - anything - to replace the DTS.
So here you have the 2013 XTS. A big luxury sedan that was created to bridge the gap between Cadillac's recent past and its pending future. Going into our week with this XTS knowing that it was a stopgap measure proved to be both a blessing and a curse. On one hand, we know (or hope) that this car will act as a baseline for future high-end Cadillac models, but at the same time, we couldn't help but be mindful of past stopgap models, albeit in more entry-level segments, like the Cimarron and Catera.

Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.