Absolutly Incredable Just 3393 Hundred Miles 1976 Cadillac Deville Red /white. on 2040-cars

Auto blog

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac CT6 will get high-res streaming video rearview mirror

Cadillac is preparing a big upgrade to the humble rearview mirror, adding a streaming video function that it claims will improve a driver's field of vision by 300 percent. The new system will debut on the 2016 CT6 flagship. The streaming system, which eliminates the visual obstructions caused by passengers, headrests and the rear pillars, relies on a 1280-by-240-pixel TFT display and a high-definition camera to reduce glare and improve visibility in low-light conditions. That camera even addresses one of the big annoyances of today's camera systems, by adding a hydrophobic coating to keep the camera lens clear. The system can easily be switched off at the press of a button, at which point the driver has a simple electrochromatic mirror at his disposal. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," Travis Hester, the CT6's executive chief engineer said in a statement. "The streaming video is a significant enhancement for the luxury customer interested in purposeful technology." Scroll down for the press release from Cadillac. Cadillac Adds Streaming Video to Enhance Driver Vision and Safety Display eliminates visual obstructions, increases rearward vision by 300 percent 2014-12-18 DETROIT – Cadillac late next year will add high-resolution streaming video to the function of a traditional rearview mirror, removing obstructions of passengers, headrests and the vehicle's roof and rear pillars. The streaming video mirror improves field of vision by an estimated 300 percent, or roughly four times greater than a standard rearview mirror. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," said Travis Hester, Cadillac CT6 executive chief engineer. "In addition to the increased field of view, the technology eliminates any rear seat, rear pillar or passenger obstructions, allowing the driver an unimpeded view of the lanes behind and traditional blind-spots," Hester said. Thanks to a high dynamic range, the camera's video feed reduces glare and allows a crisper image in low-light situations, versus a traditional glass electrochromatic, or auto-dimming, rearview mirror. The in-mirror display is an industry-leading 1280 by 240-pixel TFT-LCD display with 171 pixels per inch, combined with a HD camera designed specifically to enhance rear view lane width and maximize low-light situations.

Weekly Recap: GM scales back as Russian auto market teeters

General Motors' extensive plans to scale back its Russian operations are the latest sign the automotive market in the former superpower is collapsing – and there are few signs of recovery. GM said Wednesday it will stop selling mainstream Chevrolets and shutter the entire Opel brand in Russia. The moves leave GM with a luxury-focused presence consisting of Cadillac and Chevrolet's Corvette, Camaro and Tahoe. The cutbacks will be completed by the end of the year. The automaker will also idle its factory in St. Petersburg and end a contract-assembly agreement with Russian manufacturer GAZ. "We had to take decisive action in Russia to protect our business," Opel Group CEO Karl-Thomas Neumann said in a statement. "We confirm our outlook to return the European business to profitability in 2016 and stick to our long-term goals." GM is the latest automaker to scale back in Russia as the economic conditions, volatile currency and uncertainty over the conflict in the Ukraine all have sandbagged new car sales. Last month, vehicle sales collapsed 38 percent in Russia to 128,298 units, according to the Association of European Business, which records sales. Joerg Schreiber, chairman of the AEB automobile manufacturers committee, didn't even feign optimism in a statement announcing the figures. "The market is entering a very difficult phase now, and February is only the beginning," he said. "Industry sentiment is the next few months will be extremely difficult and the market bottom has yet to be found." The dovetails with industry experts, who predict the Russian auto sector will remain in the doldrums. IHS said earlier this year it expects Russia's sales to slip to just 1.8 million units in 2015, which is a 40-percent drop from 2012. Other News & Notes Chief leads Jeep's Easter Safari stable Jeep is bringing seven attention-getting concepts to Moab for its annual Easter Safari off-roading celebration in Utah, but the Chief is perhaps the standout of the group. It salutes the 1970s Cherokee with a throwback appearance and surfer styling cues. The Chief has a custom modified razor grille made famous by the Wagoneer, and it rolls on 17-inch slotted mag wheels. The surf theme comes in with ocean blue paint, floral cloth and leather seats and a tiki-style shifter handle. Based on the Jeep Wrangler, the Chief has removable sides, a 3.6-liter V6 engine and a six-speed manual gearbox.