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de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

2015 Cadillac Escalade on sale in April priced at $71,695*

With the fourth-generation Cadillac Escalade set to go on sale in April, Cadillac has released the pricing data for its fullsize luxury SUV. While there's no retail configurator yet, the data posted on AOL Autos - and confirmed by Cadillac - shows that the 2015 Escalade will have a starting price of $71,695 (*not including $995 for destination).
This new starting price is about $8,000 more than the outgoing model, but Cadillac is quick to point out that the latest 'Slade is packed with more standard equipment in the new base Standard trim that actually puts it more on par with the midlevel Premium trim on the 2014 model (currently priced at $73,245). These new standard features include Magnetic Ride Control, LED headlights and taillights and 20-inch wheels.
Stepping up to the 2015 Escalade Luxury, the price increases to $75,695 and includes added equipment like 22-inch wheels, head-up display, power fold-and-tumble second-row seats and safety systems such as forward collision warning and lane departure warning. The top-rung 2015 Escalade Premium will start at $80,195 adding features such as a rear-seat entertainment system, illuminated exterior door handles and the Driver Assist Package consisting of front and rear automatic braking and adaptive cruise control.

Semi-autonomous Cadillac CT6 has Batman's seal of approval

Earlier this year, Cadillac pushed the launch of its Super Cruise semi-autonomous technology back to 2017, but it looks like the automaker is still hard at work testing the system on its vehicles. Our photographers snapped a CT6 sedan with what appears to be the Super Cruise technology in broad daylight. The CT6 in the pictures, ignoring the massive equipment on the car's roof, appears to be stock. The barely camouflaged vehicle has more sensors on the front fascia and a black rear bumper, but other than those points, looks normal. Getting back to the massive piece of equipment on the CT6's roof. There's no way to definitively state what it is, but there appears to be four cameras on the corners of the rack. A sensor or camera is also fitted to the right side mirror, which is slightly camouflaged. With all of the wires from the roof going into the vehicle, there's a chance that the massive blacked-out piece of equipment on the roof could be used to gather data. While the equipment looks extremely scientific, someone at Cadillac must have a sense of humor, or be a huge fan of DC Comics, as a Batman's logo is prominently displayed on the roof-mounted gear. Cadillac announced its Super Cruise semi-autonomous technology two years ago. The system will be able to speed the car up, keep the vehicle in its lane, and slow it down. The goal, in 2014, was to introduce the technology in two years (2016), but the automaker delayed the tech until 2017. Related Video: Featured Gallery Cadillac CT6 Super Cruise Spy Shots View 13 Photos Image Credit: Spied Bible / Brian Williams Design/Style Spy Photos Cadillac Technology Autonomous Vehicles Luxury Sedan cadillac ct6 Super Cruise