1998 Cadillac Deville D'elegance 4 Dr - 4.6l - Low Miles! on 2040-cars

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Cadillac introducing V2V communications on 2017 CTS sedans

While Audi has introduced vehicle-to-infrastructure technology in select cars in select cities, Cadillac is focusing on vehicle-to-vehicle (V2V) communications, and it all starts with the CTS sedan. Starting this month, the company will be adding V2V equipment to 2017 models. The feature will be standard on cars in the US and Canada. These V2V devices will allow these new Cadillacs to communicate with each other up to 980 feet away. The cars will be able to transmit and receive information on speed, direction, and location. An example of how this data can be used is in detecting a car coming up a side street that could pose a possible collision risk. The cars will also be able to transmit data about brake use, hazard lights, and low traction situations for advance warning of hazards. The warnings can be displayed on the instrument panel and heads-up display. Currently, the system only communicates with other CTS sedans equipped with the technology. According to Chris Bonelli at Cadillac part of the reason is that the CTS will be the only car with the equipment on US roads at the moment, but it also isn't currently set to communicate with other cars if they were to be offered right away. However, he said that the company is absolutely willing to work with other companies to make the system compatible if or when other cars are offered with the technology. This V2V system also doesn't send data to any sort of network, instead only communicating with nearby cars. For the time being, this precludes the possibility of receiving road condition information from cars that are farther away. But as Cadillac points out, it should work under any conditions with no delay since it isn't dependent on information from a network. As far as security is concerned, Bonelli told us that the Cadillac system does have firewalls and other security measures to keep it protected from interference. He also said the cars don't store any data they receive. In addition, none of the data could be used to identify a particular person. The cars use a radio frequency set aside by the government for this use. The introduction of this technology also puts Cadillac well ahead of proposed legislation by the Department of Transportation. The organization wants this type of short-range V2V communications equipment to be a standard feature by 2023, believing the technology could prevent many injuries and deaths due to crashes. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM's Mark Reuss explains why a performance Cadillac ELR-V won't happen

Hey, I've got enough things to worry about. That's one interpretation of General Motors executive vice president Mark Reuss' response to a question posed by Driving the Nation about the recently-introduced Cadillac ELR plug-in hybrid. Reuss said GM will "definitely expand the tuning envelope" for the ELR. The question was whether GM would consider adding magnetic ride control to the quite-powerful-for-a-plug-in Caddy, creating an "ELR-V" model in the process. Reuss' non-answer: "Good question, can't really answer that," but then elaborated that magnetic ride control uses up "a lot" of power otherwise spoken for in terms of providing the longest electric-only range possible. Interestingly, he did add that GM will "definitely expand the tuning envelope" for the ELR, as you can see in the video below. With the model retailing for north of $75,000, fewer than 60 percent of US Cadillac dealers were carrying the ELR as of last month and just 99 ELRs were sold during the first two months of the year. In an effort to sell more vehicles, GM said in January that it would offer the ELR for a 39-month lease for $699 a month for qualified lessees and with a $5,999 down-payment required. Autoblog's First Drive impressions of the ELR can be found here.