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Cadillac launches ATS-V, CTS-V Crystal White Frost editions

With power and performance enough to challenge the best that Europe and Japan have to offer, buyers in the luxury performance market shouldn't need much more reason to consider a new Cadillac ATS-V or CTS-V. But to make its fastest models that much more enticing, Cadillac is rolling out the new Crystal White Frost editions you see here. Available on the ATS-V coupe, ATS-V sedan, or CTS-V sedan (pictured), the new Crystal White Frost Edition models feature unique matte-finish white paint. They also get special wheels and the Carbon Fiber and Luxury packages as standard. Other equipment like Recaro buckets and microfiber-trimmed control surfaces are also available, among other options. GM's luxury division will only make 99 examples available across the three models – 39 ATS-V coupes, 31 ATS-V sedans, and 29 CTS-V sedans. So if you want to get your hands on one, you may have to act faster than these forced-induction performance machines will muscle their way around the track. Prices start at $71,460 for the smaller sedan and extend up to $94,900 for the larger one – those prices including destination but not taxes, registration, and other fees. For a full rundown of the equipment included and available, scope out the detailed press release below. Related Video: 2016 Cadillac V-Series Crystal White Frost Editions CELEBRATING THE FIRST-EVER CADILLAC ATS-V & THIRD-GENERATION CADILLAC CTS-V 2015-10-16 Cadillac today announced the exclusive Crystal White Frost Edition for all three of its new high-performance V-Series models – the 2016 Cadillac ATS-V Coupe and Sedan, and the 2016 Cadillac CTS-V Sedan. These new special edition models celebrate the ongoing launch of the first-ever Cadillac ATS-V and the third-generation Cadillac CTS-V super-sedan. They feature a special production run of low-gloss Crystal White Frost exterior paint, which first appeared for the world premiere announcements of the new V-Series models, receiving positive consumer reaction. The edition includes select V-Series wheels and Carbon Fiber and Luxury packages that are options on regular V-Series models. The 2016 Cadillac ATS-V Crystal White Frost Edition sedans start at $71,460 and coupes at $73,660. The 2016 Cadillac CTS-V Crystal White Frost Edition sedans start at $94,990, including destination freight charges but excludes tax, title, license and dealer fees.

Playboy reveals its 2013 Cars of the Year

Vaunted men's magazine Playboy knows that its readers are nearly as interested in cars as they are in the female anatomy... sorry, we thought we could write that with a straight face. Anyway, the buff-book does occasionally fill some of its spreads with sexy metal, to accent all the rest of the sexiness.
To wit, the magazine has unveiled its feature on the 2013 Cars of the Year. Without giving us much in the way of criteria for the awards, nor a clear framing of the categories ("Responsible Ride" is a particularly challenging concept, especially when you consider that the Mazdaspeed3 was the winner), Playboy has nevertheless highlighted what we assume to be it's favorite 12 or 13 (depending on how you count) cars from the 2013 model year.
Headlining the class is the Porsche 911, which Playboy writers single out for having "remarkable electronic voodoo." BMW M5 is named "Slickest Sports Sedan" though the Cadillac ATS then follows on because "we couldn't resist giving the new Caddy a shout-out." The rest of the picks are pretty conventional (save, perhaps, the Honda Fit EV as "Ace Electric"), even if the categories and methodology are fairly wonky. Cruise through or gallery for a taste or check out the full list, here. The site is safe for work, and you can legitimately (this time) say that you were reading it for the articles.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.