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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac boss: We will have diesels

Johan de Nysschen doesn't usually mince words about his plans, and the Cadillac boss says that diesel-fueled models are on the horizon for the luxury brand in the US by the early 2020s. The four- and six-cylinder engines under development would launch first in Europe about 2019. "We will definitely bring them to the US," de Nysschen said during a press event, according to Automotive News. Unfortunately, the Cadillac president isn't saying which models would get the diesels, yet. This plan has been in the works for at least several months, and Cadillac made mention of the two oil-burners earlier this year during the unveiling of its new V6 engine. De Nysschen broached the possibility during an interview at the 2015 Detroit Auto Show, and he also referred to the inclusion of hybrids and plug-ins into the company's lineup at that time. Last year, a rumor suggested the addition of a V6 turbodiesel into the Escalade range. There were also rumblings of an oil-burning ATS during that model's launch. While Cadillac is no stranger to offering diesels in Europe, the decision to develop these new ones could come at an inopportune time. Governments there are rapidly moving against the fuel in favor of electrification. Tighter emissions regulations could also be on the way for the EU. Related Video:

Reuss says GM diesel plans are still on pace

General Motors is not going to let Volkswagen's diesel emissions scandal ruin its plans for a new line of efficient, torquey oil-burners, the company's Executive Vice President Mark Reuss said at a recent press event. "No way," Reuss responded when asked about cancelling the upcoming diesel-powered Chevrolet Cruze and other vehicles. "The Cruze Diesel is too good not to do it." Slated for 2017, the compact is just the latest member of a diesel offensive that initially kicked off with the first Cruze Diesel and most recently saw the introduction of the oil-burning Chevy Colorado and GMC Canyon. Reuss also reassured those in attendance that there was "no delay" in development of Cadillac's diesel lineup. Cadillac is working on a line of four- and six-cylinder turbodiesels for Europe. They'd make their way into the US market, too, eventually. "It's a question of timing," Reuss said, according to Car and Driver. Volkswagen's diesel emissions scandal has caused automakers across the globe to at least reanalyze their diesel strategy. Jaguar Land Rover, which is preparing several diesel-powered models for the US market, went on record late last month to reaffirm its commitment to diesel. Related Video: Featured Gallery 2014 Chevrolet Cruze Turbo Diesel: Quick Spin View 14 Photos News Source: Car and DriverImage Credit: Copyright 2015 Seyth Miersma / AOL Green Cadillac Chevrolet GM Diesel Vehicles