1976 Cadillac Deville on 2040-cars

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Cool car technology is cool until it breaks

Ah, technology – the beautiful date that impresses all your friends but costs you a fortune to keep happy, up-to-date, and working. Automotive News puts some numbers to the economic toll we're paying to jockey this technological Trojan horse, an analysis it sums up with "Technology is great - until you have to replace it." Back in 2000, for instance, you could replace a Cadillac Escalade taillight lens for $56.08, or replace the entire unit for $220.49. Crack the rear lens on your 2015 Escalade and you have to buy a new unit for $795 - there's no such thing as just replacing a lens anymore. What about headlights? It was $210 for an Escalade headlight in 2000, it's $1,650 for the current unit (pictured). This is nothing we didn't know, these are just hard numbers to demonstrate it. Edmunds recently provided the same with its sledgehammer-bashing of the 2015 Ford F-150, Tesla Model S buyers have been shrieking about repair costs to their electric sedan's all-aluminum bodywork, and used-car sites are full of articles about which expensive-to-repair features to steer clear of if you want to avoid big repair bills. Those expensive bits increase the price of a car - Kelley Blue Book says the average price of a car is now more than $33,000 - and that raises rates for repairs and insurance. This comes in spite of some carmakers that have been collaborating with insurance companies and repair shops at the design stage in order to engineer parts that are easier and less expensive to replace. But the tech can have its cost-saving benefits: a 2011 study by the Highway Loss Data Institute found that Volvos fitted with that company's City Safety feature "filed 27 percent fewer property-damage liability claims" than luxury SUVs without it, and just last month the Insurance Institute for Highway Safety called adaptive headlights one of the top four crash-preventing technologies on cars today (after coming out against them in 2006). So yes, the technology costs a mint when it needs to be fixed - but being able to avoid an accident in the first place might make it worth it. News Source: Automotive News - sub. req.Image Credit: Copyright 2015 AOL Cadillac Car Buying Used Car Buying Auto Repair Insurance Maintenance Safety Technology Luxury replacement parts

MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")