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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

2021 Cadillac Escalade price increases take starting price to $77,490

Update: This story has been updated with official pricing from Cadillac that includes the destination charge and pricing for the long wheelbase ESV model. The modified story continues below. As the 2021 Cadillac Escalade prepares behind-the-scenes for duty in front of real-life red carpets, more information on the brand new fifth-generation SUV bubbles to the surface. GM Authority got its hands on some MSRP figures the other day, but we have the official pricing from Cadillac now. GM kept pricing of the other full-sized SUV family — the Tahoe, Suburban, and Yukon — unchanged or close to the outgoing models. Escalade intenders will be happy to know the same goes here, the 2021 example priced at $77,490 after a $1,295 destination charge is added in, only $1,000 more that the soon-to-be retired 2020 Escalade for a fancier cabin and lots of new tech inside and out. Cadillac reworked the trim walk for 2021 to its Y-trim configuration, splitting into Luxury and Sport models above the base trim. There were four options in 2020, not including all-wheel-drive versions: Base, Luxury, Premium Luxury, and Platinum. There are five for the new year: Luxury, Premium Luxury, Sport, Premium Luxury Platinum, and Sport Platinum. The switcheroo makes it hard to compare all but the bottom and top trims, but the price walk for rear-wheel-drive versions goes: Luxury: $77,490 Premium Luxury: $84,290 Sport: $86,890 Premium Luxury Platinum: $101,290 Sport Luxury Platinum: $101,290  Add $3,000 to any of those trim prices, and you'll have the corresponding long wheelbase ESV price. Four wheel drive is a similar $3,000 charge on any trim. That means the base price on the top trim Escalade ESV with four-wheel drive is $107,290. The 2021 Platinum models are $7,700 more than the 2020 Escalade Platinum. The standard engine is the 6.2-liter V8, shifting through a 10-speed transmission. And the 3.0-liter Duramax diesel is a no-cost option, so take your pick. Customers could end up waiting for the Escalade as well, depending on when every kind of manufacturing can restart in earnest to serve the Arlington, Texas, plant all the parts it needs to build the new SUV. Related Video:      

Cadillac Ciel concept features in Entourage trailer

Some of us may miss HBO's Entourage more than others, but one way or another, it sure had some cool cars. The characters on the show were constantly trading between Astons, Maseratis and Ferraris – not to mention a smattering of Benzes and Escalades – but one of our favorite sets of wheels from the show's entire eight-year run was the 1965 Lincoln Continental featured in the opening credits. The vintage parade car undoubtedly provided the studio with a great way to showcase the camaraderie between the four members of the title crew, but also made us pine for a time when you could actually get your hands on a four-door convertible. Unfortunately they just don't make 'em like that anymore – not the car and not the TV show in which it featured – but fans of both will be pleased to watch this latest trailer for the upcoming Entourage movie. Not only does it include all the members of the original cast, but it also features Detroit's latest (and arguably most stylish) attempt at reviving the four-door cabriolet: the commandingly elegant and achingly desirable but sadly unobtainable Cadillac Ciel concept of 2011. Related Gallery Cadillac Ciel Concept View 9 Photos News Source: Warner Bros. via YouTube Celebrities TV/Movies Cadillac Convertible Luxury Videos movie trailer cadillac ciel cadillac ciel concept