1966 Cadillac Deville Convertible on 2040-cars

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2015 Cadillac ATS Coupe favors cleanliness over radical lines

Though you might not know it from looking at vehicles like the XTS and Escalade, if you take a broader look at history, you'll see that Cadillac models have gotten a lot smaller from the tail-finned highway cruisers of old. At least when it comes to coupes, anyway. The Eldorado, in particular, kept getting smaller until it disappeared, its place taken in recent years by decidedly more compact XLR, CTS Coupe and ELR hybrid. What you see here, however, is Cadillac's smallest coupe yet.
Revealed today at the Detroit Auto Show is the new 2015 Cadillac ATS Coupe, the brand's first compact two-door coupe, and the first production car to wear the brand's all-new crest. It shares the same platform and wheelbase as the existing ATS sedan, but packs a wider track and unique bodywork that's decidedly more conservative and less unique in its angular styling than the CTS Coupe that it's likely to ultimately displace in the Cadillac lineup. Styling aside, the all-American luxury marque has engineered the ATS Coupe with a focus on reducing weight to the benefit of both performance and fuel economy, giving it near 50/50 weight balance front to rear with underbody aerodynamic elements helping it cheat the wind.
Buyers will be able to choose between two engines: a 2.0-liter turbo four and a 3.6-liter V6.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.