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Meet the other Cadillac wagon. It's as American as ABBA

The Cadillac CTS Wagon became a cult classic the second it went on sale. We all knew that it was never going to sell in anything approaching significant numbers, and if that "we" didn't include those actually working at GM, one would have to wonder what they were smoking. Cadillac was still having a hard enough time trying to convince people that it was now a BMW-fighting sport luxury brand rather than the purveyor of Grandpa-piloted land yachts. To many, a sport sedan like the CTS seemed like a stretch. But a CTS sport wagon? It sure seemed like GM was just doing things for funzies, an impression only enhanced by the CTS-V Wagon. Forget cult classic. That thing was an instant legend.  And yet, the CTS wasn't the only Cadillac of that era offered as a wagon. It wasn't even the first. Before GM said "to hell with it, let's have some fun" on this side of the pond, over in Europe, it had already taken a page from its old badge-engineering playbook to create the 2006 Cadillac BLS Wagon. It was available as a sedan, too, but its awkward majesty is best enjoyed as the long-roof model.  There's just something off about the whole thing, right? That's probably because it also looks vaguely familiar, as if you've seen it before. So where the hell does this thing come from? Sweden! Behind that Cadillac Art and Science face is a Saab 9-3, and in the case of the BLS Wagon, the Saab 9-3 Sport Combi wagon. The roofline is the dead giveaway, as no other wagon has ever looked like that. In fact, the roof and windows were the only exterior elements to copy directly over from 9-3 to BLS. No kidding. With the Cadillac front end, doesn't the Saab-funky-boxiness make it look like a miniature hearse? The answer is yes. GM's design team, led by Ed Welburn, was quite pleased with his work. Perhaps it even egged him on to create a real Cadillac sport wagon? "The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn in a press release from the time. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac." The interior is surprisingly different from the 9-3, including the ignition switch migrating from the center console up to the steering column. It also wasn't exactly in keeping with the Cadillac norm of the time.

May 2016: FCA wins, Ford and GM stumble on weak car volumes

The May 2016 sales numbers are in, and it looks as though FCA is getting some vindication for boldly cancelling two slow-selling car models. Meanwhile, Ford saw overall sales dip and GM's May volume took a big dive versus the same month in 2015. While Marchionne's decision to axe the Chrysler 200 and Dodge Dart has drawn criticism as being short-sighted, it's working for FCA so far. Although the Dart and 200 aren't out of production yet and no capacity has been shifted to crossover or trucks, May's numbers show that the emphasis on Jeep and Ram models makes sense right now. FCA's US sales rose 1 percent last month compared to May 2015, putting the year-to-date total at 955,186 vehicles, an increase of 6 percent compared to the same period last year. Standouts included the Jeep Renegade, Compass, and Patriot, and the Fiat 500X. Ram pickup sales were down 3 percent. And your fun fact is that Alfa Romeo sales were up precisely 10 percent, for a total of 44 4Cs sold versus 40 in the same month last year. At FoMoCo, the Ford brand took a hit to the tune of 6.4 percent from May 2015 to 2016, registering 226,190 sales last month. Lincoln showed improvement on its modest numbers, going from 9,174 to 9,807, a 6.9 percent increase. Overall, Ford was down 5.9 percent for the month to 235,997; despite the slump, year-to-date total Ford sales are up 4.2 percent to 1,112,939. Strong sellers included Escape, Expedition, F-Series, and Transit - big stuff. Most small and/or efficient models (Fiesta, Focus, Fusion, C-Max) saw sales slides. Fusion sales were also down, likely due to effects of model changeover to the freshened 2017 model. Ford has promised four new crossovers and SUVs by 2020 and if things keep trending this way the company will be able to sell them, but things could change in the next four years. GM saw the worst of it for domestic brands. Retail and fleet sales were down for each of the four divisions, with the May 2016 total dropping 18 percent to 240,450 vehicles. GM's year-to-date sales are down 5.0 percent in 2016 to 1,183,705. Both the Sierra and Silverado were down significantly, and the majority of Chevy, Buick, GMC, and Cadillac nameplates saw sales decreases, with both small cars and larger utilities included. Not even big stuff could help GM this month, it seems. We'll have more on the rest of the industry's May sales as those figures trickle in.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.