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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Here are all the cars GM is axing as part of its restructuring

GM plans to kill off a couple of great and a few meh cars as part of its restructuring. Here's a rundown of all the cars being phased out of production. None of the vehicles GM axed were SUVs or crossovers. Instead, it was an action reminiscent of what Ford recently decided to do by discontinuing U.S. sales every Blue Oval sedan. GM just didn't explicitly say, "We're killing our cars," like Ford did — probably a smart move by GM. Keep scrolling down to see the full list of deceased GM models. Chevrolet Volt This one was the most surprising of all the cars GM decided to can, primarily because cars with plugs are supposed to be our future. However, maybe consumer demand just isn't quite there yet for a plug-in like the Volt. We came up with all sorts of ideas for what was to blame for the untimely demise of the Volt, so go check that out for a full breakdown of the situation. Cadillac CT6 Here's another car we'll be sad to see go. Cadillac's flagship sedan was such a joy to drive, and it served as the conduit to deliver GM's semi-autonomous Super Cruise system, which still hasn't been surpassed by any other company's technology in our books, even Tesla's Autopilot. That being said, GM does plan to produce the CT6 until March, with the last cars coming off the line set to be twin-turbo V8 V-Series models. If it's going to go, this seems like a pretty great way to make an exit. We'll be patiently awaiting the next flagship Cadillac once this one finally fades away. Chevrolet Impala The Impala is actually a pretty good car. It doesn't sell terribly, and we think it's a completely satisfactory car to drive. However, people would rather have a Traverse or Equinox these days, making the Impala one of the vehicles to find itself on this list. Chevrolet is keeping its smaller brother, the Malibu, but a big, full-size sedan just isn't what people are ordering up these days. It's unfortunate to see it go, but we won't be broken up over it. Chevrolet Cruze We wouldn't rank the Cruze at the top of the compact car class, but if you were looking for a small, cheap American car, it was either this or the Focus. The Cruze had the potential to be a true small performance car if Chevy had ever wanted to make it into one. But sadly, we're seeing it bow out before Chevy ever tried to slot a hot engine and suspension in there to make it competitive with other hot hatches. A Cruze SS would have made enthusiasts take notice.

Cadillac recalls ELR coupe over stability control problems

Cadillac is recalling about 656 2014 ELR models made between September 26, 2013 and February 14, 2014, because of a fault with the electronic stability control system. On cars without adaptive cruise control, it's possible that diagnostics could prevent the system from telling the driver if ESC is on or off.
Cadillac has a software fix ready and repairs begin on April 17. Alan Adler, General Motors' recall and legal spokesperson, tells Autoblog that only about 55 of the affected cars are in the hands of owners. The rest are either on dealer lots or still at the factory. There have been no reported injuries or crashes caused by the fault.
The correction for the stability control system involves a software recalibration of the electronic brake control module that takes around 20 minutes to perform. While they use the same platform, the Chevrolet Volt isn't involved in this recall because it "uses a different a brake control module," said Adler.