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Expect the Cadillac Lyriq EV to start under $60k

The recently unveiled Cadillac Lyriq EV will lead the brand's transformation to an all-EV lineup. And while the Lyriq is not expected to go on sale until late 2022, we now have some idea how much it's going to cost. That word comes from what should be a reliable source: GM North American president (and former Cadillac division president) Steve Carlisle. Speaking at the JP Morgan Auto Conference, as reported by Automotive News, Carlisle said, "This car will need to be priced similar to how the industry prices mid-size luxe SUVs today, maybe a slight premium at the outset. It's a price that won't be high five digits. It won't start with a seven, and it won't start with a six." So, the high $50s, then. The Lyriq is similar in size to today's Cadillac XT5, although it's nearly four inches lower and rides on a longer wheelbase. Pricing for the current XT5 ranges from $45,090 to $56,090 plus destination. The Lyriq will be available in rear-wheel-drive or higher-performance all-wheel-drive form. Range is expected to be at least 300 miles. The Lyriq is the first of a new family of EVs, as Cadillac plans to offer electric vehicles in every segment in which the brand currently competes. That means there should be a smaller, less expensive Cadillac EV as well — something akin to today's XT4, which would mean a Cadillac EV priced under $40k. But additional models, at higher and lower price points, would follow the Lyriq to market. Related Video:

Next-gen Cadillac Escalade spied with grille uncovered for the first time

The next generation of full-size GM SUVs is coming, and the Cadillac Escalade may the most anticipated reveal of them all. Lincoln has blown up the scene with its excellent Navigator, and Cadillac needs something revolutionary in response. Our latest set of spy photos show us what appears to be a camouflaged Escalade, but it’s missing some of the camo covering the grille. None of our previous Escalade spy photos have given us this detailed of a look at the grille before. The grille design looks like a blown-up version of the XT6 right now. ItÂ’s not the exact same pattern as we see on the Sport or Premium Luxury trims of that car, but the design looks like it comes from a similar mind. ThereÂ’s certainly no mistaking it for anything other than a Cadillac, as the Yukon and Tahoe likely wonÂ’t be sporting such gaudy front pieces — the jury is still out on a potential High Country trim, though. This particular tester looks like it was caught on GMÂ’s proving grounds, as the driver unsuccessfully tries to hide his face from the camera. Just like previous spy shots, these feature the same rectangular exhaust outlets and independent rear suspension down below. We still have no idea what the rest of the SUV is going to look like, but as GM is wont to do these days, a big grille is a certainty now. The camouflage conceals just how far it stretches from one side to the other, but weÂ’ll be interested to see how much of the design language is ripped from smaller SUVs like the XT6 and XT5. We have a feeling Cadillac plans on giving us something new and game-changing with the Escalade; we just donÂ’t know if the styling is up to the task yet.

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."