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The 2008 Cadillac DTS (formerly known as the DeVille) continues with relatively few changes. Designed to appease traditional Cadillac buyers who may be turned off by the company's newer products, the DTS maintains a firm foothold in the soft-riding, moderate-handling category. With its long hood, six-passenger seating and huge trunk, the DTS is equally as capable of accommodating a foursome's trip to the golf course as it is a family's weekend retreat. Although priced well into Lexus territory, Cadillac feels the long list of electronic goodies on the DTS, coupled with its famed Northstar V8 engine, should be sufficient to keep brand-loyal customers from jumping ship. Yet, as aging baby-boomers look for more comfortable means of transport, the DTS just may win over an entirely new generation

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Cadillac executive appointments have global flair

Wed, 17 Apr 2013

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Submit your questions for Autoblog Podcast #326 LIVE!

Mon, 25 Mar 2013

We're set to record Autoblog Podcast #326 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #326
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Cadillac rushing update for laggy CUE infotainment system

Tue, 05 Feb 2013

BMW's innovative iDrive was introduced in 2001, and a dozen years later, automakers are still learning hard lessons about what consumers want in their infotainment systems. In response to owner feedback - and a few media drubbings - about the delayed and occasionally fickle responses of its CUE (short for Cadillac User Experience) system, Cadillac has told Wired that it's going to issue an update this year.
Coming for the XTS and ATS, the new software will mean quicker haptic feedback to driver inputs on the touchscreen and the buttons, and snappier responses on screen. Down the road, Cadillac's VP of marketing says that a different mix of screen controls and hard buttons is "something you'll be seeing in the future" - the system is presently a mix of touchscreen-based controls and capacitive-touch switchgear - there are no knobs or physical pushbuttons to speak of, and the omission of both has proven to be a divisive issue among consumers and industry pundits.
Cadillac hasn't provided a date for when the CUE update will be issued, but it has indicated that the service will be performed by dealers, not sent wirelessly.

Cadillac Dts 2008, Grey, Sedan on 2040-cars

Cadillac DTS for Sale