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Cadillac developing stretched ATS-L just for China

To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.

Jeff Gordon will come out of retirement to race new Cadillac endurance racecar

Jeff Gordon is not a man who takes well to retirement, apparently. That's not a surprise at all, given that we've been talking about his return to racing since almost the minute he retired in the first place. This year, he's taken the wheel for Dale Earnhardt, Jr., who is recovering from a concussion, several times already. So we shouldn't be too surprised to find out he's officially coming out of retirement – the twist is that it won't be in a stock car. Gordon has signed onto Wayne Taylor Racing, Motorsport.com reports, and he'll join Ricky and Jordan Taylor as well as Max Angelelli. Their ride will be the newly-revealed Cadillac DPi-V.R racer, a Dallara-chassis car powered by a 6.2-liter pushrod V8 loosely related, Cadillac claims, to the engine in the current CTS-V. You can read all about the DPi-V.R right over here. Remember, Gordon has a total of 93 NASCAR wins to his name, as well as four titles. He knows his way around Daytona pretty well, too, having won the 500 three times. He's also dabbled in endurance racing once before, in the 2007 24 Hours of Daytona with Taylor, Angelelli and Jan Magnussen in a WTR Riley-Pontiac car. They ended up on the podium, so you can say Gordon's inaugural and only outing in endurance racing so far was a success. It's been a decade, so we'll see if he's rusty, although knowing about how competitive champions are, we think he'll blow out the cobwebs and get right down to work. You can read Gordon's statement over at his personal site. Related Video:

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.