2019 Cadillac Cts 3.6 Luxury Sedan 4d on 2040-cars

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Here's how Cadillac made its Magnetic Ride Control suspension quicker and smarter

Bugatti makes the world's fastest car, but Cadillac claims it has developed the world's fastest suspension. Its fourth-generation Magnetic Ride Control technology receives hardware and software tweaks to deliver a more comfortable ride and sharper handling. It's offered on some variants of the CT4, CT5 and the Escalade. Introduced in 2002 on the Seville STS, this self-adjusting suspension is not as complicated as it might sound. It relies primarily on electromagnets that emit a magnetic field, and a magnetorheological fluid whose viscosity changes depending on the strength of the magnetic force. Sensors scan the road up to 1,000 times per second and send the information they gather to the electromagnets, which then alter their magnetic field as needed to modify the fluid's viscosity. The fluid is in the shocks, so making it thicker returns a firmer ride, and vice versa. In simpler terms, Magnetic Ride Control leverages chemistry and physics to make the ride sporty, comfortable, or somewhere in between -- all in the blink of an eye. By reacting to the changing magnetic field, the fluid-filled shocks filter out road imperfections and maximize tire contact with the road to deliver more precise handling. Cadillac began developing the fourth-generation system by improving the hardware. The in-wheel accelerometers are more accurate than before, the inertial measurement unit is more precise, and the damper fluid formula was changed for quicker response times and a smoother ride. Engineers then turned their attention to the system's software. They notably gave the sensors the ability to process a wider selection of input and output signals, which translates to a wider spread between comfort and sport. And, they made the response time up to 45-percent quicker. All told, the fourth-generation Magnetic Ride Control technology performs better under heavy braking and hard cornering, it delivers more consistent performance, and it reads the road more accurately. Cadillac proudly notes these are the most comprehensive updates it has made to the system in nearly two decades. Magnetic Ride Control comes standard on the 2021 CT4-V and the 2021 CT5-V, and it's bundled into the CT5's V Performance package, which also includes a mechanical limited-slip differential. It's also standard on the Sport and Platinum variants of the 2021 Escalade, and it's part of the Premium Luxury trim's Performance package.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Our interview with Jeremy Clarkson and James May, plus SEMA! | Autoblog Podcast #491

This week, David Gluckman and Mike Austin talk SEMA madness, mis-aligned steering wheels, wireless charging, McLarens (they're sports cars!), and decals. We also have an excerpt from a recent interview with James May and Jeremy Clarkson of The Grand Tour and Top Gear fame. As always, we talk about a variety of cars we've been driving and then respond to some questions from listeners. And as a bonus, there's a trivia question mixed in. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. Oh, and please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #491 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Stars Selling Cars The Ford Flex is dying SEMA! Dodge Durango Shaker concept New Mercedes inline-six engines Our interview with Jeremy Clarkson and James May Mercedes-Benz E-Class McLaren 570S Ad of the Week: Volvo ABCs of Death Spend My Money on used cars Rundown Intro - 00:00 The news - 02:15 Clarkson/May interview excerpt - 17:12 What we've been driving - 21:12 Ad of the Week - 39:02 Spend My Money/listener questions - 44:13 Total Duration: 57:05 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Celebrities Podcasts SEMA Show Cadillac Dodge Ford McLaren Mercedes-Benz Volvo ford flex the grand tour mclaren 570s SEMA 2016