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Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers

2019 Cadillac XT4 almost revealed in Oscar commercial

The wait is nearly over to see the new Cadillac XT4. The company announced that the new luxury crossover SUV will make its debut at the New York Auto Show and hit dealers in the fall. Before all that, though, we're getting a sneak peek in the above commercial for the new Caddy, which will also air during the Academy Awards. The ad doesn't show us many surprises. It has the same clean and slightly creased lines of most of the rest of the Cadillac lineup. The shape of the grille is very clearly inspired by the Escala. We do get a nice look at the tall D-pillar hugging taillights, which really give the Cadillac a stand-out appearance. When the Cadillac is revealed, we're expecting it to have turbocharged four-cylinder power under the hood powering either the front or all four wheels. This is because it's going to be built off of the Chevy Malibu platform. It will also usher in new interior design language featuring an electronic, likely monostable shifter and a cadre of physical buttons rather than a bank of touch-sensitive ones. Image Credit: Cadillac Cadillac Crossover SUV Luxury cadillac xt4

Junkyard Gem: 1983 Cadillac Cimarron

Ah, the Cadillac Cimarron. Conceived during a time when oil prices were zooming upward and smallish luxury imports such as the Datsun 810 and BMW 320i were stealing Detroit's customers, the idea of a fuel-efficient compact Cadillac made sense. Unfortunately for GM, the Cimarron was an image-tarnishing disaster. Here's a fairly well-preserved '83 that I spotted in a Phoenix self-service wrecking yard. In the words of Pulitzer-winning Dan Neil in his 50 Worst Cars of All Time: "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." The Cimarron was a Chevrolet Cavalier with a bit of added bling and a fatter price tag. The Chevrolet Nova-based Cadillac Seville had sold pretty well during the late 1970s, so there was precedent for a small, Chevy-based Cadillac. The hood latch mechanism was broken (of course), so I couldn't shoot any photos of this car's 2.0-liter pushrod four-cylinder engine, rated at 86 horsepower. Here's a GM-produced documentary touting the futuristic design of the '83 Cimarron. The Cimarron Dream. Featured Gallery Junked 1983 Cadillac Cimarron View 12 Photos Auto News Cadillac Economy Cars Classics Sedan