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A few signs that Cadillac's revival is taking hold

Only a flatworm would not have predicted the Cadillac ATS would help increase sales for America's erstwhile luxury brand of record; however, even the best automotive oracles didn't realize by how much: The ATS fueled a 49-percent increase of the brand's year-on-year sales in March, the sixth straight month of growth for Cadillac. The momentum helped push General Motors to post a 6.4-increase in sales in March versus 2012, leading its domestic competitors.
Dealership salesmen are among the first to register the shift occurring at Cadillac. A Texas dealer related an incident in which he helped a mother affix a baby seat in a car for a test drive, explaining that as opposed to the older buyers that are still a Cadillac mainstay he's getting "a pretty diverse group that's coming through the door now" who are "younger and better educated." Aided by incentives on the ATS, Cadillac's sales are up 38 percent so far this year, overtaking Acura as the fourth best selling luxury brand, and GM stock is benefiting with incremental gains because of it. Based on early response, the new 2014 Cadillac CTS should keep things going in the same direction.
The trend at the Wreath and Crest is part of a larger sales trend happening among domestics - with other models like the Dodge Dart and Ford Fusion doing well - and overall US car sales. Head over to Bloomberg for the big picture and role the ATS plays in it.

Recharge Wrap-up: Cadillac CT6 Plug-In on sale in China, Oregon utilities spur EV adoption

The Cadillac CT6 Plug-In is now available in China. The luxury plug-in hybrid sedan uses a turbocharged 2.0-liter engine plus two electric motors, which give the car a 0-62 mph time of 5.4 seconds. Its liquid-cooled 18.4-kWh lithium-ion battery pack gives the car an all-electric range of 50 miles, with a total range of 581 miles. Cadillac offers a 200V charger with the CT6 Plug-In, which provides a full charge in less than five hours. Owners can check charging status remotely using OnStar or the MyCadillac app. The CT6 Plug-In is offered in two variants, priced at about $80,400 and $94,800. Read more from GM. Two Oregon utilities are launching a program to increase EV adoption. Portland General Electric (PGE) will build six charging locations, each with up to four dual-standard fast chargers. PGE will also build and operate charging sites for electric buses, freeing up money for Portland's TriMet transit agency to spend on the actual buses. Pacific Power will also build public EV chargers, and lower some electricity rates for operators. Both companies will also work to inform the public about the benefits of electric mobility. Oregon utilities are required to stop using coal by 2030, and use 50 percent renewable energy by 2040, which will make EVs even cleaner. Read more at Green Car Reports. Continental says a shift to EVs will cost its company jobs. The automotive parts supplier's CEO, Elmar Degenhart, says that while the company will need to cut production jobs, those will be offset at least in part by the creation of new positions related to electric mobility. "There is enough time to design the process such that the blow is softened and major pain can be avoided," says Degenhart. Some 30,000 jobs at Continental are tied to combustion engines. Read more at Automotive News Europe. Featured Gallery 2017 Cadillac CT6 Plug-in Hybrid View 15 Photos News Source: GM, Green Car Reports, Automotive News EuropeImage Credit: Cadillac Green Hirings/Firings/Layoffs Cadillac GM Green Culture Electric Luxury recharge wrapup

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.