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2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

2018 Cadillac XTS does its best CT6 impression

Although the Cadillac sedan lineup almost exclusively consists of rear-drive sedans, one last bastion of the old front-drive Caddy exists in the XTS. And it looks like the old-school XTS isn't going anywhere, since it just got a refresh that makes it look more like the CT6 and the CTS. This of course is a bit ironic considering the fact that the CT6 will look different in the near future. Until then, though, this update does make the XTS look more up-to-date. The main part of the headlights end higher up on the front fascia, while a strip of LED accent lights waterfall down the front bumper. The grille has slightly more sculpted slats, and the front badge has been scaled down a bit. There are no longer creases that unify the main grille and the lower one in the bumper, which help the car appear lower and wider than the outgoing model. At the back, the license plate position has been moved down to the bumper, and the trunk lid has more lines and creases. The taillights now have horizontal elements that extend toward the middle of the car. The exhaust finishers and the reverse light also look larger and more prominent now. The refreshed XTS also brings a couple of new trim options. There are new wheel designs both in 19- and 20-inch sizes. Inside, XTS buyers will be able to choose from three new color and upholstery combinations. Two of them, however, are exclusive to the Platinum trim level and come with semi-aniline leather seats. There's not really anything new mechanically with the 2018 XTS. The only major change seems to be a new tire design that is quieter and provides a smoother ride. Otherwise, the XTS will remain available with either the standard 3.6-liter V6 making 304 horsepower, or the optional 410-horsepower twin-turbocharged 3.6-liter V6 in the V-Sport model. The standard engine comes with either front-wheel drive or all-wheel drive, and the V-Sport is only available with all-wheel drive. Pricing has yet to be released for the 2018 model year. Related Video: Featured Gallery 2018 Cadillac XTS Image Credit: Cadillac Cadillac Luxury Sedan cadillac xts