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It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Expect the Cadillac XT3 small crossover in late 2018

Cadillac's sedan-heavy lineup can't complete in this crossover-crazy market, it seems. The Detroit News spoke to Cadillac boss Johan de Nysschen and found out some more details about the brand's plan to alter its lineup to cater more to current consumer tastes. It's no surprise that these plans would include a small crossover, because de Nysschen has been talking about a vehicle smaller than the XT5 like this since at least 2015. The report also pins the Fairfax Assembly Plant, where GM builds the Buick LaCrosse and the Chevrolet Malibu, as the site for what could be called the XT3's production. That's not an immediately obvious choice, since the LaCrosse and Malibu are based on the latest evolution of the Epsilon platform, known as E2XX. And the XT5 is based on a crossover version of that same platform (known as C2XX), while XT3 is expected to be smaller than the XT5. So perhaps there's a different assembly line going into Fairfax, or the C2XX platform can be significantly shortened. We assume that the XT3 would be built on a smaller platform, perhaps the Gamma II that underpins the Chevrolet Trax and Buick Encore – which are built in either South Korea or Mexico, depending on which market they are to be exported to. The Encore is selling very well for Buick, with sales figures increasing through late last year. Another possibility is the D2XX platform that underpins the Chinese-built Buick Envision and the GMC Terrain and Chevrolet Equinox, perhaps with assembly happening at the CAMI plant in Ontario. At this early stage, without confirmation of GM as to what platform the XT3 will use or where it will really be built, it's too early to say what the Fairfax rumor means. This isn't the first time we've heard about a small Cadillac crossover. Back in 2015, de Nysschen told us to expect it sometime in 2018. But later that year, speaking to Reuters, he posited that it'd be closer to 2019. The Detroit News says de Nysschen told them it'll launch in the second half of 2018, splitting the difference between what we'd heard previously. Remember, Cadillac's only two vehicles in the segment are the XT5 and Escalade. We know that the brand is almost certainly scrambling to fill the holes in that side of the lineup. We think a three-row crossover will slot between the two, probably called the XT7.

Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers