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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2018 Lincoln Navigator vs luxury SUV rivals: How it compares on paper

The all-new 2018 Lincoln Navigator is an impressive, luxury-lined beast. However, while its Black Label interior stood out most during our first drive of the new Navigator, it also seemed pretty clear that much of this full-size SUV was superior to the competition in a number of fundamental ways. Its Raptor-sourced 3.5-liter V6 had class-leading power for one, and its third-row seat seemed as spacious and comfortable as its rivals' are cramped and barely usable. To search for your next new vehicle, try Autoblog' s Car Finder. Yet, I wanted to take a closer look at how the Navigator fully compares on paper to its competitors - especially the Cadillac Escalade with which it most directly competes. The below spreadsheet should tell the whole story, but as you can see, there's an awful lot of class-leading green highlighter in the Navigator's column. The cargo volume and third-row legroom numbers are particularly telling, with the latter actually going up to 42.3 inches when you slide the second-row fully forward. Now, a few things to note about the above spreadsheet. The GLS-Class is also available as the GLS 550, which boasts a 4.7-liter V8 that just comes up short to the Navigator with 449 horsepower but has to deal with only 5,578 pounds. Its $94,950 price tag is comparable to the Navigator Black Label. Much of the LX 570's information is also applicable to the Toyota Land Cruiser, which, badge aside, could certainly be considered a member of this segment given its feature content and still-hefty price tag. It has better ground clearance and approach/departure angles than its Lexus sibling, along with an as-indicated lower price. Much of the Escalade's information also applies to the GMC Yukon Denali, while the Infiniti QX80 is applicable to the Nissan Armada. Related Video: Cadillac Infiniti Lexus Lincoln Mercedes-Benz SUV Luxury Off-Road Vehicles consumer lincoln navigator

The Beast 2.0: What the 2016 presidential election winner will ride in

The current presidential limousine, which is referred to as "The Beast," will be altered for the next President of the United States. Our photographers managed to capture the vehicle testing. " The Beast 2.0" will follow closely behind the current presidential limousine that's built upon a rugged commercial truck chassis and has a sedan-like body. Instead of wearing styling details from the now-retired Cadillac STS, the new presidential limo appears to borrow looks from the latest Escalade and the CT6 sedan. The bomb-proof prototype is wearing LED headlights, has a more angular grille that features Cadillac's wreathless crest, and ditches regular antennas for a shark fin unit. Other than these changes, the Beast 2.0 should still be able to house seven passengers and have enough protection to be one of the safest vehicles on the planet. The prototype looks like it's higher off the ground, as well, which should help the next president to avoid an embarrassing moment. There's no word on whether the Beast 2.0 will be ready in time for the next president presidential inauguration in January, but our photographers report that GM recently stepped up its testing for the limousine at its Milford Proving Grounds. Related Video: Featured Gallery The Beast 2.0 Spy Shots Image Credit: KGP Photography Government/Legal Spy Photos Cadillac Truck Sedan president Hillary Clinton the beast