2022 Cadillac Ct5-v Blackwing on 2040-cars

Auto blog

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Saturn Vue ignition switch leads to new group of GM recalls totaling 312k

General Motors has another spate of recalls to announce. This time they cover 312,280 vehicles worldwide, including 269,041 of in the US, in a total of six campaigns. In 2014, the automaker has recalled 29,079,765 vehicles worldwide, with 25,754,356 of those in the US.
The largest among them covers 215,243 units of the Saturn Vue from 2002-2004 model years worldwide, 202,115 in the US. It's possible for the for the key to be removed even when the ignition isn't in the OFF position. The company knows of two crashes and one injury caused by this problem. Dealers are checking the parts and replacing the ignition cylinder and key set, if necessary.
Next is 72,826 models worldwide (48,059 vehicles in the US) of the 2013 Cadillac ATS four-door sedan, 2013 Buick Encore and 2013 Chevy Trax in Canada. It's possible that the for lap belt pretensioner to retract but not to lock, which could increase occupant movement during a crash. Both front, outboard lap belt pretensioners are being replaced, and a stop-sale is in effect on unsold models until the problem is repaired. There are no known crashes or injuries, though.

2016 Cadillac ELR gets more power, $9,000 price drop

Cadillac has announced a series of updates to the ELR for 2016 that promises to make the plug-in hybrid luxury coupe a more desirable proposition. Perhaps chief among them is a price drop of $9,005 compared to the slow-selling 2014 model. The news follows an announcement yesterday that the Chevy Spark would get a $1,500 price drop. Cadillac is quoting a net price for the updated ELR at $58,495, which is obviously substantially less than the $75k it was asking for the previous version. But it's important to note that the new price is listed after US federal tax credits. The 2014 model came in at $67,500 after the full $7,500 tax credit, so math tells us that Cadillac has slashed the price on the 2016 ELR rather dramatically by about nine grand with a new MSRP of $65,995. One big upgrade on the performance front is a 25-percent boost in output from the hybrid powertrain that marries a pair of electric motors to a 1.4-liter inline-four gasoline-burning generator. The increase is said to be enough to drop 1.5 seconds off the 0-60 time, now quoted at 6.4 seconds. It'll travel for up to 39 miles on electric mode alone, but with the generator spooled up will go up to 330 miles before needing to stop. The engine management software has also been updated and the regenerative braking system reconfigured as well, but GM's luxury division didn't stop at the powertrain, fitting the 2016 ELR with a raft of other enhancements. Visually there's a new grille with the marque's latest emblem embedded. The suspension has been stiffened, the steering recalibrated and the brakes optimized for better feel. Cadillac is also throwing in the previously optional Driver Assistance package of active safety systems as standard, with adaptive cruise control available as an option. And the infotainment system comes with OnStar, 4G LTE connectivity and on-board Wi-Fi. There's even a Performance Package available with 20-inch performance tires offering 10-percent better lateral grip, four-piston Brembo brake calipers up front to help reducing stopping distances by 12 percent, recalibrated dampers and steering and a thicker-rimmed steering wheel. Because of the higher rolling resistance tires, however, the Performance Package kills four miles off of the electric driving range.