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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."

Spy photos show Trump's new Cadillac-badged rolling fortress

Development on the new presidential limo, oh-so appropriately nicknamed The Beast, is moving along at a GM proving ground. We got a brief glimpse of the Cadillac-badged rolling testament to safety and security late in February thanks to some clever drone work. We now have a new batch of ground-level photos that show the limo cruising around, presumably being put through the vehicle equivalent of boot camp. Currently, President Trump is making do with the first-generation Beast. While still likely safer than anything else on the road, it's starting to be a bit dated. In addition to the updated styling that makes it look like a comically oversized Cadillac CT6, The Beast v2.0 is likely packing a whole new suite of technology and safety equipment. That's just an assumption, as there's no press release with a full list of features. We can't imagine that the government would want everyone knowing what's beneath The Beast's skin. Expect Trump's ride to have reinforced doors, extra-thick glass, and even a filtration system that would protect against a biological attack. There's speculation that it's equipped with tear-gas cannons, similar to one of James Bond's rides. Even the relatively normal-looking tires are likely to be strengthened in some way, allowing them to still roll if punctured. Add up all of the extra reinforcement, and the truck-based ride is likely to have a mass that's equivalent to a small moon. All that tech doesn't come cheap. Expect The Beast to cost taxpayers somewhere around $1.5 million. Hey, it's still less than the new Bugatti Chiron. Related Video: Featured Gallery The Beast 2.0 spy shots View 10 Photos Image Credit: KGP Photography Spy Photos Cadillac GM Trump limousine limo president