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Shatner's Rivet motorcycle to enter limited production with CTS-V engine [w/video]

William Shatner has entertained the world for decades, from playing Captain Kirk on Star Trek to covering songs like Rocket Man and Common People. Now in his 80s, Billy Shatz has embarked on one of his weirdest projects yet: helping to design the wild Rivet One trike with motorcycle fabrication company American Wrench. Now, you can order one too with power as crazy as the three-wheeler's design. We last saw the Rivet One's aluminum body with the styling like a menacing, art-deco easy chair a few months ago, but now Shatner has started talking about the trike's powerplant, which is based around the heart of a Cadillac CTS-V. "It's a beast with advanced guts. It's powered by an all-aluminum, computer-controlled, supercharged and intercooled V8 engine – producing over 500 HP," Shatner said to Gizmag. Keep an eye out because Shatner intends to captain the Rivet One from Chicago to Los Angeles later this year. Also, if you want a ride like Captain James T. Kirk, the company is taking requests for the trike, made on a build-to-order basis after completing Shatner's job, according to Gizmag. Prices aren't announced yet but expect the number to be as out of this world as a voyage of the Enterprise. The video below provides a further look at the Rivet One's unconventional design. Superheroes Wanted - A Look At The Machine from Rivet on Vimeo. News Source: Gizmag, Rivet via VimeoImage Credit: Rivet Motors Celebrities Design/Style Cadillac Motorcycle Performance trike William Shatner american wrench

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac to vie for Secret Service armored car contract, new Beast?

President Obama has used the same armored limo since his inauguration in 2008. Known by many as The Beast, the Presidential Limo was provided by Cadillac and earned its nickname in large part because of its massive size, which isn't surprising considering that its Caddy-shaped bodywork is said to sit atop a heavy-duty truck chassis.
It seems the Secret Service may be in the market for a Beast replacement, having issued a request for proposals for a new armored limo. According to Motor Trend, Obama's backup limo is a leftover from the Bush Administration, so it will be interesting to see if this new machine will serve as a replacement for The Beast or for its backup. The contract is to be awarded by September 29, 2013.
The boys from MT contacted Cadillac, Lincoln and Chrysler, and Chrysler is the only one that would confirm that it is not pursuing the contract. Cadillac may have the inside track, as it has provided Presidential limos since 1993, but Lincoln also has a long and storied history of chauffeuring the President.