1988 Cadillac Allante on 2040-cars

Auto blog

New V6 engines are only the start at Cadillac

Cadillac debuted its new family of V6 engines Friday, but that's not all General Motors' luxury brand has in store for the coming years. The six-cylinder powerplants will certainly help Cadillac in the near term, but they're just two of the many parts of the company's future strategy. GM has invested $12 billion in Cadillac to help the brand grow over the next five years, and the company will launch eight new products between now and 2020. That all starts with the launch of the CT6 flagship later this year – a fullsize luxury sedan we'll see for the first time in New York on March 31. The CT6 will introduce several new features and technologies to the Cadillac range, and with its launch also begins the slow restructuring of Cadillac's model-naming system. The new nomenclature means CT and XT badges for cars and utilities, respectively. Cadillac says that of the eight new vehicles it plans to launch by 2020, five of them will be first-time offerings in market segments where the brand currently does not play. But it's not just about new products – new powertrains are an important part of the Cadillac story, too. After the new V6 engines – a naturally aspirated 3.6-liter and a twin-turbocharged 3.0-liter engine – launch later this year in the 2016 ATS, CTS and CT6, the company says it has a strategy for V8 power – possibly a twin-turbo application – as well as future electrification. Cadillac also says it's working on adding four- and six-cylinder diesel powertrains, though it's unclear which vehicles will make use of those engines. This new six-cylinder engine family is indeed important, with Cadillac's chief engineer, David Leone, calling it the "most advanced V6 in the industry." With 335 horsepower, the 3.6-liter engine is the highest output, naturally aspirated V6 powerplant Cadillac has done – and that's SAE-certified, and on regular fuel. Beyond that, the 3.0-liter mill (pictured at right) marks the first application of GM's active fuel management system on a twin-turbocharged engine. This means that when full power isn't necessary, the TTV6 can run as a 2.0-liter V4 in order to save fuel. New transmissions are also part of the V6 engine story. GM's all-new eight-speed Hydra-Matic 8L45 gearbox will be paired to the 3.6-liter V6, and the 3.0-liter TTV6 will use the company's existing 8L90 transmission that is already found in the Chevrolet Silverado and GMC Sierra pickups (with the 6.2-liter engine).

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

GM struggles to sell small cars, plans to lay off 2,084 employees at two plants

Due to low demand for some of its vehicles, General Motors plans to cut 2,084 jobs at its assembly plants in Lordstown, OH and Lansing, MI. At the same time, the automaker also announced plans to invest approximately $900 million in three of its facilities – the Toledo Transmission Operations in Ohio, Bedford Casting Operations in Indiana, and Lansing Grand River in Michigan - for future products. GM will discontinue the third shift at both the Lansing Grand River plant and the Lordstown, OH plant. The Cadillac ATS, Cadillac CTS, and Chevrolet Camaro are made at the automaker's plant in Michigan, which currently has 2,700 employees. The move to eliminate the third shift affects 810 hourly workers, as well as 29 salaried employees, starting on January 16th. The plant in Lordstown, OH currently has 4,500 employees and makes the Chevrolet Cruze sedan. The plan to discontinue the third shift will affect 43 salaried workers and 1,202 hourly employees and will start on January 23rd. As Fortune points out, sales of the Cruze are down 20 percent through October, while sales of the Cadillac ATS and CTS were down 17 percent through the same period of time. In addition to cutting the third shift at both assembly plants, the automaker plans to invest a total of $900 million between three of its facilities for unnamed future products. GM's Toledo Transmission Operations will receive $667.6 million, the Lansing Grand River Assembly plant will receive $211 million, and the automaker's Bedford Casting Operations will get $37 million. Last year, GM cut roughly 500 jobs from its Orion Township factory due to slow sales of the Chevrolet Sonic and Buick Verano, with surging crossover and SUV sales as the most likely culprit. With GM posting much healthier sales figures for the Chevrolet Equinox and Cadillac XT5 compared to the ATS, CTS, and Cruze, it looks like compact SUVs are to blame for this year's layoffs as well. Related Video: News Source: Fortune, General MotorsImage Credit: REUTERS / Rebecca Cook Hirings/Firings/Layoffs Plants/Manufacturing Cadillac Chevrolet GM Coupe Sedan Lordstown Ohio