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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Junkyard Gem: Heavily personalized 1997 Buick Skylark Custom Sedan

Normally I wouldn't be much interested in a third-generation GM N-Body (a family that includes the Chevy Malibu and Olds Achieva) spotted in the junkyard, though a case could be made for such a vehicle's historical significance. This '97 Skylark, however, arrived in a Northern California self-service wrecking yard well-plastered with stickers, reflectors, and other personalizing touches, making it an interesting document of its time and place. It appears that both of the original white fenders got mashed and then replaced with blue ones, almost certainly obtained cheaply at a yard like this one. If you're not going to paint your new fenders to match the car, then you're already well down the slippery slope to making the car a giant mobile canvas to display your interests. A 20-year-old GM N-Body, regardless of how nice it was when new, isn't worth much, and you could stretch a line of these cars from Lansing to Lahore with all the used-up Ns sitting in American wrecking-yard inventory right now. Perhaps it was the grandchild of the car's original owner who indulged in White Widow cannabis and listened to Siouxsie & the Banshees. The odds against finding the original window sticker in a car like this are mighty long, but here it is. Sold new at Putnam Buick in Burlingame. It appears that this car spent most of its final decade in or near Mill Valley. Mill Valley is a mere 30 miles from Burlingame, or about three hours of Buick driving (you have to go past SFO, through San Francisco, and across the Golden Gate Bridge, a journey featuring apocalyptically terrible traffic at just about any time). Drive east across the Richmond-San Rafael Bridge and you'll get to this Skylark's final parking space, about 20 miles from Mill Valley. This car lived its whole life near the shores of San Francisco Bay, and it will die there. Feathers and a political-party charm adorn the headliner. This car's final owner had a practical side, as we can see from the many reflectors and lengths of safety tape. Just the thing for avoiding a T-bone wreck in the dead of night! "Essentially, Skylark embodies all of the features customers expect from a Buick, in a smaller package, with a very attractive MSRP."

Buick unveils new Verano hatchback in Guangzhou

This is a Buick Verano. We know, it doesn't look like a Verano – or at least not the version we get here. In fact it looks more like the new Opel Astra with a Buick grille. Which makes sense, because that's pretty much what it is. The vehicle you're looking at is the new Buick Verano Hatchback, unveiled just days ago at the Guangzhou Motor Show in China – arguably the only market that matters as much to the brand as the United States. Like the sedan revealed this past April in Shanghai, the hatchback is a newer model than the US-market version, based on the new Opel Astra, but with that signature waterfall grille. Otherwise, it looks virtually identical to the version sold as an Opel in Europe and a Vauxhall in the UK. Buick will be offering two versions of the Verano hatch in China. The base model pairs a 1.5-liter inline four good for 117 horsepower and 108 pound-feet of torque to a six-speed dual-clutch transmission. The sportier Verano GS packs a more potent version of the same engine, rated at 166 hp and 184 pound-feet and paired to a seven-speed DSG. That's enough to propel it to 62 in 8.8 seconds, but displacing less than 1.6 liters, both versions come in under the Chinese tax threshold so they're taxed 50-percent less. Between the Verano and Astra, we've now seen this new model in three different body-styles being sold in markets around the world. The sedans, hatchbacks, and wagons seem to be proliferating like so many jackrabbits, but keep hopping away just out of reach. So here's hoping that the next leap it takes will be to US showrooms. Related Video: Buick Launches Verano Hatchback and Verano GS Priced from RMB 145,900 to RMB 205,900 2015-11-18 Guangzhou – Buick launched the new Verano Hatchback and Verano GS this evening in Guangzhou, China. The five variants of the two newest members of the Verano family are priced from RMB 145,900 to RMB 205,900. Buick's 740 dealerships across China have begun accepting pre-orders. The new Verano models have trendy, sporty styling along with European car-like handling, premium interiors and advanced technology. They are targeted at younger trend-setting consumers who are looking for a driving experience that is "born with sportiness." Stylish and sporty exterior The Verano Hatchback and Verano GS have adopted Buick's latest design language for sport sedans. The brand's signature waterfall grille has taken on a creative frameless design, with a newly added piano black finish.