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GM trademarks 'Sport Touring' for Buick Regal, LaCrosse

Discovering trademarking or patents from automakers always fascinates us since the filings hint at the possible future of motoring. Based on two recent applications, Buick has something possibly brewing for two of its sedans, because the company now has the trademark for Sport Touring on the Regal (pictured above in GS trim) and LaCrosse. According to GM Inside News, both trademarks are dated April 27 and are simply described to the US Patent and Trademark Office as being for "motor land vehicles, namely, automobiles." That doesn't narrow things down at all. However, since the moniker is specifically for both sedans, Sport Touring might be a new trim or special edition for them. Buick had no comment when reached by Autoblog. Of course, there are a whole host of automotive trademarks that are claimed that end up with no actual vehicle in showrooms. Unfortunately, we just have to wait to find out if this is another case like the Buick Enclave Tuscan where the filing offers a preview of the future or a situation like the still long-awaited return of the Supra.

Opel readying Adam model with SUV cues

The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.
Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.
The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.

2013 Buick Verano Turbo

Not Luxury. Not Sport. Not Buick. Not Bad.
Those of you who still think of the Buick Verano as some sort of callously badge-engineered, gussied up version of the Chevrolet Cruze ("Why would anyone spend that much money on Buick's Cruze?" you may have been heard to mutter) have got the wrong idea. Entirely. Even in its most modest form, the Verano turns out to be a sedan that is feature-rich, insulated from wind and road noise in proper luxury car fashion, pretty good to drive and not bad to look at in the new school of high-nosed pedestrian-impact-regulated fashion. In a less modest form then, one that attaches the word "Turbo" to the moniker and plops a force-fed 2.0-liter four-cylinder under the hood, the Verano is downright interesting.
Of course, "interesting" is rarely a descriptor that fills one with lust - and so it goes with this example. There are two competing forces within this near-premium subcompact sedan, and the balance struck between them must resonate with any potential customer before the Verano Turbo can become a serious purchase consideration.