1976 Buick Skylark on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick Velite 6 to come in PHEV, electric versions for China

In addition to the all-electric Enspire crossover concept revealed this week ahead of the Beijing Auto Show, Buick is adding a new production variant to its Velite series of electrified vehicles for China. It's called the Velite 6, a plug-in hybrid that will launch this year in Buick's largest market. A full-electric version, shown in the lead photo above at right, is coming later. Buick already sells a vehicle called a Velite 5 in China, which is essentially a rebadged Chevrolet Volt, only with a higher electric-only driving range. This one is based on the Velite concept PHEV introduced in late 2016 at Auto Guangzhou. The PHEV and battery-electric versions look nearly identical, with a wide stance, plenty of creases and a hatchback design that bears some similarities to the longer 2018 Regal TourX wagon. The Velite 6 uses two AC permanent-magnet synchronous motors, a lithium-ion battery and a 1.5-liter four-cylinder combustion engine. Buick says combined gas-electric driving range is 435 miles, which is 15 miles greater than the Volt. Buick will assemble what it calls the "new-generation" ternary battery pack at its new SAIC-GM Power Battery Development Center in Shanghai. The company says the Velite 6 electric vehicle "will adopt a new-generation pure electric drive system to offer customers a smooth, quiet and natural driving experience." Both models get the cloud-based Buick eConnect technology, which allows over-the-air software updates, real-time integration with China's WeChat social media network, and other digital perks. Owners will also be able to use their smartphone as the vehicle's key, and they can also authorize others to use the car through their phones. China has long been Buick's largest market, with more than 1.18 million vehicles sold in 2017 compared to just 219,231 in the U.S., and the country has established aggressive mandates for production of electric vehicles. GM has plans to add 20 new electric and fuel-cell vehicles globally by 2023. Related Video:

2014 Buick LaCrosse steps up to the big leagues with plenty of luxury

Following the introduction of the updated 2014 Buick LaCrosse and Regal, the oldest vehicle in Buick's lineup will be the Verano, which was just introduced last year. Having such a fresh product mix bodes well for Buick as it tries to create a new image in the US, and after checking out the amount of luxury being stuffed into the new LaCrosse for 2014, GM's awkwardly positioned brand may finally have the ability to stand out.
Granted, the model unveiled was the all-new, top-of-the-line Ultra Luxury Interior Package, but this package brings top-notch leather and soft suede covering everything above the beltline as well as real ash wood accent trim throughout the cabin. While there was no mention of price, we don't expect this model to come cheap in terms of what we expect from Buick, although it will likely be competitively priced with similarly equipped rivals like the Acura TL or Lexus ES. Adding even more to the LaCrosse's interior, dual eight-inch displays make up the gauge cluster and center stack, and the number of buttons on the center stack have been greatly reduced, creating a cleaner look for the instrument panel.
Another big change is the next-generation of Buick's IntelliLink infotainment system that brings with it all of the recent enhancements of the Cadillac CUE and Chevrolet MyLink systems. Differentiating itself from other GM infotainment systems, the new Buick IntelliLink stands out by allowing users to customize the apps they can add and not just being limited to what GM sees fit.