1970 Buick Skylark Restored 455 Auto Ac Pwr: Win, Str, Brk on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.

Neil Young to auction model train collection, classic cars

LOS ANGELES — Rock singer Neil Young is selling some of his most prized possessions — part of his model train and classic car collections. The Canadian folk-rock star is putting more than 230 of his vast collection of Lionel trains and some of his cars up for auction in Los Angeles in December. Some of the trains have estimated selling prices of up to $9,000, Julien's Auctions said on Thursday. Young, 71, known for his Woodstock-era songs as well as "Ohio," "Heart of Gold" and many, many others, has been a passionate model train enthusiast for more than 20 years. His collection and vast layouts at his California ranch took off in the early 1990s as a means of connecting with his son Ben, who has cerebral palsy, Young said. Young is also selling some of his classic car collection. They include: A first-in-production 1953 Buick Roadmaster Skylark convertible 50th anniversary special edition, with a steering wheel hub saying "customized for Neil Young," that has a pre-auction estimate of $200,000 to $300,000. A 1954 Cadillac Fleetwood Imperial eight-passenger limousine (estimate $30,000-$40,000) with the Cadillac crest styled "Broken Arrow" emblem on the rear passenger door, referring to both the Buffalo Springfield song and his ranch of the same name in Portola Valley, Calif. A 1948 Buick Roadmaster Hearse built by Flxible (estimate: $8,000-$10,000) used by Young and his band, The Squires, to haul equipment to gigs in the early 1960's. Dubbed "Mortimer," it's decorated with backstage passes and bumper stickers, and it inspired Young's song "Long May You Run." A 1941 Chrysler Series 28 Windsor Highlander two-door, three-person coupe (estimate: $15,000-$20,000), considered Chrysler's most prestigious model in its day. (For a closer look at Young's lifetime interest in cars, here's a New York Times interview from 2012, which includes an anecdote about the time he ate road tar. Or his memoir "Special Deluxe: A Memoir of Life & Cars," in which he recounts every car he ever owned, and describes how he wrote the lyrics for "Like a Hurricane" in the back of a friend's 1950 DeSoto. He promoted the book in this NPR interview. He also tipped us off to the return of the Lincoln Continental, and is known for his LincVolt plug-in biodiesel 1960 Lincoln.) As for Young's train collection, he designed a remote control that allows multiple trains to run at once, and a device that delivers realistic railroad audio to help his son get the most of out the hobby.