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Buick will cease using ‘Buick’ badge on vehicles from 2019
Mon, Mar 12 2018GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:
Buick Encore takes a hit of Mokka to tackle Dakar
Wed, 03 Sep 2014There are many vehicles we'd consider taking racing. Even on a cross-country rally as punishing as the Dakar. But a Buick Encore? That's not one that would enter our motorsports-based consciousness. Yet it's basically what General Motors is entering in the South American rally raid this year, and you're looking at it.
Unveiled at the Moscow Motor Show, this rally machine is based on (or at least billed as) an Opel Mokka - the name that GM's European brand applies to the vehicle Americans know as the Encore, Buick's subcompact crossover. Only it's obviously been extensively modified. It's got a ten-inch raised suspension, a 137-gallon fuel tank, carbon-fiber bodywork and... hold on, we're sure we're missing something here. Oh, right: a 6.2-liter V8 kicking out 340 horsepower and 487 pound-feet of torque to all four wheels through a six-speed sequential gearbox.
In other words, this is not the same Encore (or Mokka) you can pick up at your local Buick, Opel or Vauxhall dealership. It's not even close. It's not even recognizable as such, really. It was unveiled alongside a more sedate Opel Mokka Moscow Edition and a slew of other local debuts for the Opel brand that you can read more about in the (translated and original) Russian press release below.
2014 Buick Regal gets the party rolling in NY
Wed, 27 Mar 2013Although the first day of the 2013 New York Auto Show kicks off bright and early this morning, Buick got a jump on the competition by unveiling the 2014 Buick Regal lineup last night. While the Regal received many upgrades for the 2014 model year, most of our attention was focused on the sedan's drivetrain.
When the new Regal hits dealers this fall, buyers opting for the new Regal Turbo will be welcomed by an additional 39 horsepower and 35 pound-feet of torque from the 2.0-liter turbo engine; the 2014 Regal GS now features the same output of 259 hp and 295 lb-ft, meaning that it has actually lost 11 hp over the 2013 model year. Buick says the reason for the GS' power loss comes from the fact that the newly available all-wheel-drive system forced the car to use a smaller diameter exhaust system, but representatives on hand assured us that the reduction of horsepower won't affect the car's performance and could even help improve fuel economy. And who knows? Maybe downgrading the power of the Regal GS also helps create a little breathing room for a future Grand National or GNX model...
Although the power under the hood is now the same, it is still impossible to confuse the two cars from the outside. Minor updates give both a fresher look, but the Regal GS has an unmistakeable aggression to it. The GS' interior also helps it stand apart from lower Regal trim levels with an eight-inch configurable gauge cluster similar to what is offered in the 2014 LaCrosse. The cabin of the Regal wasn't given an extensive makeover like the LaCrosse received, but the upgraded IntelliLink infotainment system and the cleaner center stack and steering wheel controls are appreciated changes.





























































































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