1967 Buick Skylark on 2040-cars

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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

NC dealer falsely announces return of Regal Grand National, Regal GNX

Like many new car dealers, Liberty Buick GMC gets so excited about its brands' new wares that it puts out press releases announcing when new models are on the way. That's not typically national news, but the Charlotte, NC store has created a bit of internet hubbub by announcing that it will be "one of the first dealers in the country to offer the Buick Regal GNX," and it's even started to add customers names to a waitlist. Only one problem: Despite seemingly annual rumors and calls for such a model, Buick hasn't announced any Grand National models at all – let alone a GNX – and no such models are actually in the cards. The Liberty Buick press release talks in a nostalgic, venerative tone of the original 1982-1987 GN franchise, and goes on to say: "These returning relics will be based on the highly-acclaimed Alpha vehicle architecture currently used in the Cadillac ATS, 2014 Cadillac CTS, and soon to be in the sixth-generation Chevy Camaro. Alpha is the internal name of a General Motors vehicle architecture engineered to underpin compact and mid-size rear-wheel-drive vehicles." In the release, Liberty Buick claimed the GN/GNX models would arrive in late 2015, citing a coupe bodystyle, including a rather fantastical-looking GNX rendering from Bestride.com. Unsurprisingly, none of this is true. Autoblog reached out to Buick for comment about the release, and brand communications manager Nick Richards confirmed that the company had discussed the matter with Liberty Buick representatives. Richards went on to say that the release was wholly incorrect, proclaiming "an agency [for the dealer] picked up a lot of stuff off the internet" and ran with it, including an old Car and Driver story from 2013. The dealership subsequently issued a retraction, with Scott McCorkle, owner of Liberty Buick GMC saying: "We love the idea of the Buick Regal GNX coming back to our showroom but for now, it's only a concept. Bottom-line, the article was incorrect.