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Buick Electra E5 interior debuts with a 30-inch, 6K OLED display

After a Chinese ministry outed the Electra E5 two months ago, Buick China officially revealed the exterior about a month ago. Now it's time for the five-seat battery-electric crossover's interior. Buick's first ride on the Ultium platform not only looks good, it's full of tech. Those aspects come together in the cabin's biggest lure to the eye, the Virtual Cockpit and its 30-inch EyeMax curved LCD screen. The manufacturer says that in addition to 6K resolution, the screen can display one billion colors — a chromatic range that every mantis shrimp with a driver's license will appreciate. The tech continues in premium touches like the 12.6-inch heads-up display, 121 colors of ambient lighting, wireless Apple CarPlay and wireless phone charging. A Qualcomm Snapdragon 8155 chip provides faster processing, enables 5G connectivity, and can manage OTA updates for multiple in-car modules simultaneously. Comparing the Electra E5 interior to our flagship Enclave Avenir, it's easy to make connections in the design language. Still, there's no question the Electra represents a big evolution. The steering wheel design, sculpted seat bolsters, and floating headrests are edging toward racy. The arbitrary curves that create layers of instruments in the Enclave are gone, the Electra using each input zone naturally carve out its own space on the IP. And with Buick describing this as a large mid-sizer, the floating center console gives front occupants plenty of cubby room, rear passengers enjoying the 40.5 inches of rear legroom. Remember, this sits on the same wheelbase as the imminent 2024 Chevrolet Equinox EV, but stretches about two inches longer in overall length. The Buick's materials are expected to make an upgrade as well, with micro-perforated leather, soft-touch plastics, and brushed aluminum accents. The Electra E5 should hit the Chinese market before the middle of the year. There's a version coming for the U.S., expected to arrive in time for the 2024 model year. We're not sure how much of what we see here will carry over. We know we're looking for something more potent than the 241-horsepower, single-motor powertrain which is the only one we've heard about for the Chinese-market Electra E5 so far. But assuming it is as nice as it looks, that cabin can come as-is. Related video:

Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

Buick Wildcat and Electra concepts, Ford Maverick | Autoblog Podcast #732

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They lead off with a discussion of the news. This section touches on the DeLorean Alpha5, Buick Wildcat EV Concept reveal, revival of the Buick Electra name, production reveal of the Mercedes-AMG One and some scuttle about Volkswagen's recently-bought Scout brand. After that, they move on to the cars they've been driving, including the Ford Maverick and Chrysler Pacifica Hybrid. After the pair finish with what they've been driving, the podcast transitions to an interview between Greg Migliore and former Car and Driver Editor-in-Chief Eddie Alterman. Finally, Greg and Zac wrap things up with some more spring and summer beer recommendations. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #732 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Delorean Alpha5 reveal Buick Wildcat EV Concept reveal Revival of the Buick Electra name Production reveal of the Mercedes-AMG One Volkswagen's recently-bought Scout brand controversy Cars we're driving 2022 Ford Maverick EcoBoost 2022 Chrysler Pacifica Hybrid Pinnacle Interview with Eddie Alterman Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Buick Chrysler Ford Mercedes-Benz Volkswagen Truck Coupe Minivan/Van SUV Concept Cars Electric Future Vehicles Luxury Off-Road Vehicles Performance Supercars Sedan