1964 Special. Chevelle Convertable Frame 10boltposi Solid Roller on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2024 Buick Envista Review: Looks like $60,000, costs less than $30,000

Pros: Compelling design; ample space for the segment; quiet and refined driving experience; punchy and efficient engine; well-equipped; low price Cons: All-wheel drive not available; armrests are a bit hard The 2024 Buick Envista is one of the best, most competitive and most relevant cars to come out of General Motors in a long time. It is wildly impressive and truly surprising. We had multiple people guess the Copper Ice test car pictured above cost $60,000 or even $80,000, and we agree that it certainly looks expensive. And yet, that Sport Touring test car stickers for $29,070 and isn’t even the top-of-the-line. That puts it in the heart of the subcompact SUV segment, but it boasts one of the biggest back seats and cargo areas in that segment. You certainly wouldnÂ’t guess that by looking at its rakish roofline. Its interior looks almost as good as the exterior, and provides lots of features for the money, including tech that looks great and is easy to use. It is rare for a car to be both a sensible choice and an emotional one, but the Envista is just that. So, how can the Envista be such a bargain in these inflationary times? Being built in Korea rather than by North American union members probably helps. Another key reason, though, is Buick cutting costs in smart areas. The engine is not powerful and its 0-60-mph time in the mid-9-second range is on the slow side, but when behind the wheel, the little turbocharged three-cylinder is punchy around town, its pleasingly snarl-like noise is nicely quelled by ample sound deadening, and its six-speed automatic transmission (perhaps a cost savings itself) does its job without fuss unlike the complicated transmissions of most rivals. The interior also sees the sort of hard plastics indicative of its segment, but the plastics donÂ’t look cheap and are mostly in places where your hands and elbows donÂ’t touch. The lack of all-wheel drive might be a dealbreaker for some, but otherwise, its cons are either justified by the low price or covered up by thoughtful design and engineering. ThatÂ’s a mark of the best inexpensive cars. The new Buick Envista is one of them. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2024? The Envista is an all-new model for 2024. What are the Envista interior and in-car technology like?

2013 Buick Encore

Ignored On Arrival, But Coming On Strong
An image exists out there that perfectly conveys the fate we thought would befall the Buick Encore after its world debut at the 2012 Detroit Auto Show. The shot shows the just-unveiled Encore on stage, basking in the glow of spotlights but surrounded by a large display area that's bereft of both cars and people. Two journalists are sitting on a couch over to the side, both facing the Encore but ignoring it as they inspect their swag, and a solitary custodial engineer pushes a vacuum back and forth across a sea of gray carpet.
Like a kid with his birthday cake at a party no one came to, this little crossover's debut was largely, almost cruelly, ignored. Who can blame us, though? Two shows ago, the Motor City's main stage welcomed the redesigned Aston Martin-esque Ford Fusion, the 3 Series-assassin ATS from Cadillac and the return of Dodge to the small car game with the Dart. A fourth model for the wayward Buick brand, especially one so arguably un-Buick in form and function, did not seem to deserve the attention paid to its peers that year.