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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

Refreshed 2019 Buick Envision gets sharper edges, optional nine-speed transmission

After 18 months on the market in the United States, the Buick Envision took its place as the third-best-selling vehicle among Buick's eight models, slotting in behind the Encore and Enclave. January sales this year jumped 13.7-percent year-over-year, just a few hundred behind the Enclave. Now, the Chinese-made compact SUV gets a modest makeover, but buyers of the 2019 Buick Envision will need to reach up into the upper trims to access the best of what's new. The big mechanical upgrade comes with the option of GM's Hydra-Matic 9T50 nine-speed automatic instead of standard the six-speed. However, that appears to be limited to just two of the five available Envision trims: Premium I and Premium II. The base, Preferred, and Essence models stick with the six-speed only. Design changes center around the front and rear fascias. The grille motif switches to a be-winged Buick emblem - in tri-color spec, not monochrome - over the previous waterfall, matching that of the sibling crossovers. The lower front fascia gets redrawn, with the fog lights at the edges now sitting in square recesses with reworked chrome trim and sharper edges on the bumper. Premium trims move up from HID projectors to bi-LED headlights, while the other three trims shed their composite halogens for HID lights. According to the 2019 order guide, Ebony seats with Dark Plum interior accents leave the menu, replaced by Dark Galvanized leather seats with Ebony trim. White interior lighting will illuminate the instrument panel and door trim, replacing Ice Blue, and comfort/convenience tweaks come in the form of wireless phone charging, an cabin air ionizer and a button to shut off the stop-start system. The latter would be a noteworthy upgrade as it's been a common complaint logged against so-equipped GM vehicles. In back, design elements get sharper edges, and the taillights switch to slimmer LED units. Designers have hidden the single exhaust outlet on the lower three trims with the base, 197-horsepower 2.5-liter engine. It appears that choosing the optional, 252-hp 2.0-liter engine will be identified by dual rectangular exhaust finishers instead of the round tips of previous years. Exterior colors hold steady at six, but Midnight Amethyst Metallic gives way to Satin Steel Gray Metallic, and the current 19-inch wheels get replaced with two new designs. The 2019 Buick Envision has already gone on sale in China, and should reach U.S. dealers in April. Related Video: