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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Sell-it-yourself: 1998 Buick Century Limited

Looking to sell your car? We make it safe, easy, and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Well before Buick was tight with the Chinese, it was working to reconnect with middle class America. Of course, there's the middle class, and then there's the aspirational middle class. For them, near the end of the 20th Century, Buick offered the Buick Century and its better-zip-code derivative, the Century Limited. Having attended the Buick press launch about this time, the Century was – and is – what we'd call tidy in proportion and clean in its detailing. Its interior design and execution might have leaned toward old school, but the exterior surfaces were responsibly devoid of affectation. In short, almost twenty years ago we would have judged this to be sheetmetal that, if not defying age, would have certainly resisted aging. And we'll stand by that today. Our for sale example, nineteen years old and showing just over 111,000 miles, looks to deliver ample bang for the buck, especially when talking only 2,500 of those bucks. From the photos, this Buick seems to have come from a good home, even if the passenger rear door reflects what we used to call a whiskey ding, and is now - probably - a mojito ding. While kicking tires in West Palm Beach, note the custom wheels; they, too, are limited. Shop for the listing here. Buick Car Buying Used Car Buying Ownership Sedan

NHTSA may greatly expand GM airbag recall

The National Highway Traffic Safety Administration is pondering whether to dramatically upscale a pair of airbag recalls on General Motors vehicles. The two existing campaigns, one launched in the fall of 2012 and the other in January of this year covered just 6,845 vehicles, but the government agency is considering whether to boost the recall to around 400,000 units.
The existing recalls involve the the closely related 2012 Buick Verano (shown) and Chevrolet Cruze sedans, along with Sonic and Camaro models. The root of the problem is a shorting bar in the inflator module of the steering-wheel-mounted airbag that may contact the primary state airbag terminal, a condition that could prevent deployment in an accident. Dealer technicians have been replacing the steering wheel airbag coils to fix the issue.
According to a post on NHTSA's website, the root cause, said to be a production issue, may not have been completely isolated - particularly for the second recall, which was for the Camaro. According to Automotive News, GM says it is cooperating with the government investigation, but won't say whether or not it knows the true origin of the problem.