1996 Buick Roadmaster With Lt1 Corvette Engine on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

It looks like Buick is working on a new Regal GS

When Buick revealed its Regal-badged version of the Opel Insignia/Holden Commodore sedan and wagon, it left out one significant model, the GS. The high-performance Regal was missing in action, but these new spy photos seem to indicate one is coming soon. It looks like it will be pretty subtle on the outside. Upon close examination, we can see that each side of the front bumper features a much larger grille than the normal Regal Sportback and TourX. The thick upper borders on the grilles also look like good places for some LED accent or fog lights. These larger grilles appear to be the only significant difference to the front, though. On the sides, there are slightly deeper side skirts than those on a standard Sportback, and the rear bumper looks to be lifted from the TourX, but without the wagon's aluminum cladding. One other indication that this is a high-performance Regal is the car's front braking equipment. We can make out a Cadillac logo on the front brake calipers, which shows that this isn't running standard Regal stoppers. As for what's under the hood, it's tough to say, but we don't think it will use a turbocharged four-cylinder as the previous generation did. Instead, we think it may be using a V6. That's a hard maybe. The base Regal's turbo four makes as much power as the old GS, and although Buick could crank up the boost for more power, it could also make use of the V6 it will offer overseas. In the mechanically identical Commodore, a 308-horsepower V6 will be available along with a 9-speed automatic and the same type of all-wheel-drive system as the Ford Focus RS. This option would make the upcoming GS more powerful than the old one, and the new standard model, plus offer all-wheel drive. We would like to see even more power than 308, since the top-dog previous-generation Insignia OPC had a 325-horsepower V6. Related Video: Featured Gallery Buick Regal GS Spy Shots View 15 Photos Image Credit: Brian Williams Spy Photos Buick Hatchback Luxury Performance Sedan buick regal gs

Opel to electrify all model lines by 2024, speeding PSA transition

What do you see in the Opel logo? That's right, a lightning bolt. As the German automaker dramatically restructures its future plans, electric cars are in the core of Opel's survival. With attempts to stop leaking money, Opel is speeding up its secession from GM technology, launching nine new models by 2020 with the aim to complete transition to PSA hardware by 2024, leaving only two Opel platforms. This is all part of Opel's freshly announced PACE turnaround plan, which is crucial for the company's survival, according to CEO Michael Lohscheller. "PACE will unleash our full potential. This plan is paramount for the company, to protect our employees against headwinds and turn Opel/Vauxhall into a sustainable, profitable, electrified, and global company," says Lohscheller. Competitiveness will be improved by reducing per-car costs by 700 euros, and by cutting marketing costs by 10 percent. Regarding Vauxhall's future, the statement still includes the British brand. When the Opel sale agreement was reached between PSA and GM in March, the plan was to start implementing PSA technology in 2019, completing the transition in eight years, as Automotive News says. The new business plan is noticeably faster. By 2020, with full access to PSA's electric tech, Opel would have a fully electric next-generation Corsa hatchback and a PHEV version of the Grandland X SUV, which is already based on Peugeot's 3008 model. Currently, there are nine Opel platforms and 10 engine families. By 2024 there should be two platforms and four powertrains; the number of diesel engines in use remains to be seen, and all product lines would include an electrified model. There would be an SUV and a midsize vehicle based on PSA's EMP2 architecture, with the former built in Eisenach — formerly known as the town that built East German Wartburg cars before its Opel era — and the latter built in Russelsheim, where Opel HQ is located. The Russelsheim hub will become PSA's global "competence center," where all Opel/Vauxhall vehicles would be engineered — not Paris. Plans include avoiding any factory closures or personnel layoffs. The PACE statement also mentions Opel's entrance to all of 20 new export markets, with a specific mention of China and Brazil, countries which have traditionally seen Opels sold as Chevrolets. Will the United States be included in that export plan?