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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

2016 Buick Cascada convertible isn't afraid of Detroit's snow

It's the great irony of introducing a convertible in Detroit – while the assembled media might look at the car and imagine warm weather and clear skies, the atmosphere outside is anything but. Such was the case Sunday as Buick rolled out the 2016 Cascada in Detroit's Eastern Market. Snow didn't dampen the atmosphere, though, as we clapped eyes on the sleek, Astra-based convertible for the first time. While this is far from the first product Buick has borrowed from General Motors' European operations, unlike previous vehicles, changes for the Cascada were kept to a minimum. There is no waterfall grille or four-way portholes, which Buick was sure to install when converting the Insignia and Mokka to the Regal and Encore. Then again, neither of these styling treatments were really necessary, as the Cascada remains a handsome and stylish offering. Its cabin is typical of other Buicks, and features a few too many buttons on the center stack. Still, a thick-rimmed, flat-bottomed steering wheel, similar to what's found in the Verano, is both attractive and functional, while the perforated leather seats looks quite comfortable, as well. Take a look at our gallery of live images, which includes shots of the Cascada with the top up and down, and then head back to our original post on the new convertible for all the mechanical details.