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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2018 Buick Regal Sportback First Drive Review | Eyes wide shut

AUSTIN, Texas—Barreling along the tight backroads of Austin's Hill Country, my driving partner was coming in a little hot. Usually, beads of sweat would have appeared by now, hand crushing the grab handle. On roads such as this one, which are barely a car and a half wide, unusual confidence in the car is essential. But even with eyes closed (from the passenger's seat), it felt as if I was riding in an Audi, not in a product that shares its roots with the Chevrolet Malibu. This is a very good thing for Buick. It's unusually planted and stable, almost Germanic in nature. There's no traditional sedan available on these shores, which begs the question: Did the new Regal have to be a hatchback? Nope. Buick sells a traditional four-door Regal in China. The Regal Sportback, which is built in Russelsheim, Germany, is a European take on the sedan, in the vein of the recent proliferation of four-door "coupes" from all sorts of car manufacturers. It's far more versatile than most stylized sedans, however, with a wide opening that can swallow a full-size bicycle with both wheels on. Really—we tried it. There is an alternative to the hatchback, although it won't please sedan purists: the Regal TourX, a wagon in all but name. The 310-hp Regal GS isn't far away, either, and a luxe Regal Avenir is likely to appear. A hybridized Regal eAssist is also a possibility. Alas, the Regal nameplate is unlikely to reappear on a two-door coupe, according to a Buick spokesperson. The closest analogy for the Regal Sportback is the recently departed Volkswagen CC, in both form and function. From the quarter angles, the Regal Sportback has hints of the last-generation BMW 5 Series. Dead on from the front, or in your rearview mirror, there is more than a hint of the Audi shield grille. The LED headlight signature is distinctly European in style, but vaguely defined. Dynamically, the front-wheel-drive Regal Sportback is a match for the Audi A4/A5 Sportback duo. The smooth, turbocharged 2.0-liter inline four is a formidable powerplant, particularly when paired with the nine-speed automatic transmission. Its 250-horsepower output is a close match for Audi's engine of the same displacement. All-wheel drive is offered on the top two trim levels, Preferred II and Essence, as an option, paired with an eight-speed automatic. A trick differential that can direct torque to individual wheels, in addition to splitting it front and rear, is standard on the AWD models.