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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Question of the Day: Best recipient for supercharged GM V6?

The good old Buick V6 engine was built from 1961 through 2008 (including a decade of production by Kaiser-Jeep) and went into way too many General Motors vehicles to list here. In 1991, the supercharged version of the 3800 was introduced, with a Roots-style Eaton blower on top, and now you can find these engines in just about every junkyard in North America. The 3800 shares a bellhousing pattern with the also-made-by-the-zillions GM 60° V6 engine, which means that it will install (with varying levels of sledgehammer clearancing and/or axle mix-and-matching) into plenty of GM vehicles that never received the 3800 from the factory. That means one thing: engine swaps! An excellent example of this is the 1992 Chevrolet Lumina APV "Dustbuster" minivan, which is a fully caged high-performance road-racing machine that features a supercharged 3800 and 5-speed manual transmission under its long, vacuum-cleaner-snout-like hood. The RaceVan, in Springfield Monorail livery, will compete this weekend at the Michigan 24 Hours of LeMons race with Autobloggers Mike Austin, David Gluckman, and Alex Kierstein at the wheel. My personal choice for supercharged 3800 power, though, has to be the Cadillac Cimarron, preferably the not-so-sought-after Cimarron d'Oro Edition. Some bashing and welding and cutting and pasting and this lightweight Cavalier sibling could have well over double its original horsepower. So, what's your blown 3800 engine-swap choice? Related Video: Auto News Buick GM v6 question of the day questions engine swap