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Opel to electrify all model lines by 2024, speeding PSA transition

What do you see in the Opel logo? That's right, a lightning bolt. As the German automaker dramatically restructures its future plans, electric cars are in the core of Opel's survival. With attempts to stop leaking money, Opel is speeding up its secession from GM technology, launching nine new models by 2020 with the aim to complete transition to PSA hardware by 2024, leaving only two Opel platforms. This is all part of Opel's freshly announced PACE turnaround plan, which is crucial for the company's survival, according to CEO Michael Lohscheller. "PACE will unleash our full potential. This plan is paramount for the company, to protect our employees against headwinds and turn Opel/Vauxhall into a sustainable, profitable, electrified, and global company," says Lohscheller. Competitiveness will be improved by reducing per-car costs by 700 euros, and by cutting marketing costs by 10 percent. Regarding Vauxhall's future, the statement still includes the British brand. When the Opel sale agreement was reached between PSA and GM in March, the plan was to start implementing PSA technology in 2019, completing the transition in eight years, as Automotive News says. The new business plan is noticeably faster. By 2020, with full access to PSA's electric tech, Opel would have a fully electric next-generation Corsa hatchback and a PHEV version of the Grandland X SUV, which is already based on Peugeot's 3008 model. Currently, there are nine Opel platforms and 10 engine families. By 2024 there should be two platforms and four powertrains; the number of diesel engines in use remains to be seen, and all product lines would include an electrified model. There would be an SUV and a midsize vehicle based on PSA's EMP2 architecture, with the former built in Eisenach — formerly known as the town that built East German Wartburg cars before its Opel era — and the latter built in Russelsheim, where Opel HQ is located. The Russelsheim hub will become PSA's global "competence center," where all Opel/Vauxhall vehicles would be engineered — not Paris. Plans include avoiding any factory closures or personnel layoffs. The PACE statement also mentions Opel's entrance to all of 20 new export markets, with a specific mention of China and Brazil, countries which have traditionally seen Opels sold as Chevrolets. Will the United States be included in that export plan?

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Junkyard Gem: 1985 Buick Skyhawk Custom Coupe

General Motors began building cars on the compact J Platform in 1981, and J-based machinery stayed in production all the way through the 2005 Chevrolet Cavalier and Pontiac Sunfire. The best-known of the J-cars in North America was always the Cavalier, but The General's Pontiac, Oldsmobile, Buick and even Cadillac divisions each sold their own Js here. The Buick version was the Skyhawk, built for the 1982 through 1989 model years. Here's a sporty '85 Skyhawk coupe, found in a Northern California boneyard recently. The Custom trim level was the cheapest version of the Skyhawk in 1985, and the two door was the most affordable configuration (midgrade Skyhawks were Limiteds and the T-Type was at the top of the Skyhawk pyramid that year). The MSRP on this car started at $7,512 (about $21,220 in inflation-adjusted 2022 dollars), making it the least expensive new Buick offered for sale in the United States in 1985. The Skyhawk name had been used on the Buick version of the Chevrolet Monza during the 1970s. The Chevrolet-badged sibling of this car was much cheaper, with the list price of the base '85 Cavalier coupe set at $6,872 (around $19,410 today). There were cheaper new Chevrolets that year, of course; a new Chevette cost just $5,470, while the Isuzu-built Spectrum was $6,295 and the Suzuki-built Sprint a skinflinty $5,151. The base engine in the Custom and Limited was this 2.0-liter SOHC straight-four rated at 86 horsepower. A turbocharged 1.8-liter version with 150 horses was available for an extra 800 bucks ($2,260 now). A four-on-the-floor manual transmission was standard equipment in the 1985 Skyhawk, but the buyers of most of these cars insisted on automatics. The price for this one was $425 ($1,200 today). A five-speed manual cost just $75 ($210). Velour-ish upholstery in Bordello Red (Buick didn't use that name) was all the rage during the 1980s and well into the 1990s. This car's interior looks pretty nice, considering where it's parked. Community Buick GMC in Iowa is still in business today. The five-digit odometer means we can't know how many miles were on this car at the end. I brought a Chicago-made 1950s Pho-Tak Foldex 30 film camera with me to the junkyard that day, as one does, and I photographed the Skyhawk on Kodak Portra 160 film. The irritatingly perky Skyhawk owners in this TV commercial appear to be about one-third the age of typical mid-1980s Buick shoppers.