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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Buick Electra-X SUV Concept is a sporty-looking electric crossover

We all saw the gorgeous Buick WIldcat EV concept yesterday, but slipping under the radar was another Buick concept revealed in China: the Electra-X Concept SUV. Buick is planning on using “Electra” to name its future EVs, and this is our first look at a concept with the name attached to it. Specifically, Buick says that this concept “previews the production version of BuickÂ’s new generation of electric vehicles in China, underpinned by GMÂ’s revolutionary Ultium platform.” Nowhere in BuickÂ’s announcement does the brand say this concept will transfer to future Buicks in the U.S., but itÂ’s an interesting thought to entertain. The Electra-X Concept SUV looks like a fastback SUV, or crossover coupe, which is already a common bodystyle here in North America. Seeing that BuickÂ’s intention is to use the Ultium platform, that gives even more reason that something along these lines could find its way into U.S. showrooms. This specific concept is all about design, and itÂ’s easily the most attractive Buick SUV weÂ’ve seen. Buick says the carÂ’s “fresh and youthful” expression is meant to appeal to younger customers. It certainly looks far more sporty than what weÂ’re used to seeing from Buick, which is a good thing. YouÂ’ll notice itÂ’s wearing a new Buick badge up front. The light design in front and back is meant to resemble what weÂ’ll see on future production cars, and like many lights these days, they flash an animation at you as you approach the car. The four-seat interior is meant to look sporty and clean. Plus, it shows off the flat floor capabilities of the Ultium platform. It has an airy feel thanks to a wraparound windshield and glass roof. The seats are wrapped in fabric made from recycled water bottles. YouÂ’ll also see “GS” etched inside the cabin meant to hint that there will be electric GS models in the future. Its main display is a 30-inch 6K screen, and the car features 5G connectivity for the speediest-possible connection to the internet. Super Cruise in its most advanced, current form is also onboard, which is great to see for the Buick brand. Related video:

Buick Cascada dies the death everyone expected

Four months ago, the Grim Reaper came for the Opel Cascada. Groupe PSA, which bought Opel from General Motors in 2017, announced the two-door convertible would be phased out. On sale here since 2016 as the Buick Cascada, GM told us it had nothing to say about PSA's announcement. On Friday, the U.S. automaker spoke up, telling Automotive News the droptop "has reached the end of its originally-planned lifecycle and 2019 will be the last model year offered. Dealers have been notified and many will have stock through the rest of this year." Buick paid big money to advertise its first convertible since the 1991 Reatta. Buick threw money at Super Bowls ads and a gaggle of celebrities two years in a row. And when sales began in 2016, Buick enlisted The Unbreakable Kimmy Schmidt star Ellie Kemper for a series of television and online spots. U.S. dealers have been instructed to file final orders this month, and production will continue at the factory in Poland until this summer. Yet the fact we're in February and dealers are predicted to have stock for the next ten months says everything necessary about the state of play. The brand sold roughly 17,000 units in three years, and both 2017 and 2018 saw sales declines of more than 25 percent. Buick didn't expect huge sales from the import, though, and the Cascada earned conquest buyers. A spokesman said, "The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in [6 of every 10] buyers from outside GM." Last we heard, the LaCrosse ceases production next month. Unless the situation changes before the end of the year, Buick will have only the Regal on its passenger car books come 2020. GM will only have two convertibles in its portfolio worldwide, the Chevrolet Camaro and Corvette. Related Video: