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2019 Buick Regal TourX sells better than expected, has brand's wealthiest buyers

Being a wagon fan in America is tough, since it seems everyone prefers the higher ride heights and SUV looks of crossovers. But today we have some good news for wagon fans via Buick. Apparently the 2019 Buick Regal TourX is popular with well-heeled buyers, and it's been selling quite a bit better than Buick expected. A representative from Buick revealed that Regal TourX buyers have the highest average income of any of the brand's products. He even noted that TourX buyers' average income is higher than the Buick Enclave Avenir, the extra-plush variant of the three-row crossover and the most expensive vehicle in Buick's lineup. To put the price difference into perspective, the most expensive Regal TourX starts at $35,995, while the Enclave Avenir starts at $54,695. Besides selling to people of some means, the Regal TourX has proven to be more popular than Buick expected. Buick's representative said that initial estimates were that the wagon would make up about 25% of sales, but it's actually making up about 40% right now. Buick has sold 3,408 Regals in total this year, so that means about 1,400 of them were TourX wagons. That number doesn't quite translate over all of 2018 since the TourX was released a little later and the supply was still ramping up through the year. As such sales were closer to 3,000 out of a little over 14,000 for the whole year, or somewhere above 20%. But the increased percentage from the model's release is still impressive. Granted, sales still favor crossovers. Buick's least popular crossover, the Envision, sold about twice as many units as all Regals last quarter. Yet, we count this as good news on the wagon front. Better still, the TourX's top rival, the Subaru Outback, has moved 76,000 units so far this year. Times may be tough for the wagon fan, but there are still some small wins to celebrate. UPDATE: The estimate of Regal TourX numbers for 2018 was higher than actual sales as the TourX was launched later than all Regal models, and the supply wasn't up to full steam for the whole year. The corrected number is now in the text. Related Video:

Trump prods General Motors over its auto plants in China

WASHINGTON — U.S. President Donald Trump, who is engaged in a trade war with Beijing, said on Friday that the largest U.S. automaker, General Motors, should begin moving its operations back to the United States. "General Motors, which was once the Giant of Detroit, is now one of the smallest auto manufacturers there. They moved major plants to China, BEFORE I CAME INTO OFFICE. This was done despite the saving help given them by the USA. Now they should start moving back to America again?" Trump said in a post on Twitter. Trump appeared to be referring to a Bloomberg News story that reported GM's hourly workforce of 46,000 U.S. workers has fallen behind that of Fiat Chrysler as the smallest of the Detroit Three automakers. Over the past four decades, GM has dramatically cut the size of its overall U.S. workforce, which numbered nearly 620,000 in 1979. GM did not directly comment on Trump's tweet. "GMÂ’s China operations are not a threat to U.S. jobs," the company said in a fact sheet, noting that its joint ventures have sent $16 billion in equity income to GM since 2010 and that it has invested $23 billion in U.S. operations since 2009. GM's U.S. hourly workforce has fallen by about 4,000 jobs since the end of 2018 to about where it was a decade ago. Trump's ire with GM comes as contract talks with the United Auto Workers union with the Detroit Three automakers intensify ahead of a Sept. 14 deadline. Trump has previously attacked GM for building vehicles in Mexico and for ending production at plants in Michigan, Ohio and Maryland and threatened to cut GM subsidies in retaliation. GM's decision to close four plants in the United States is a central issue in the contract talks. Trump has made boosting auto jobs a key priority and has often attacked automakers on Twitter for not doing enough to boost U.S. employment. His 2020 re-election bid will hinge on holding key industrial battleground states like Wisconsin, Pennsylvania and Michigan that narrowly voted for him in 2016. China is the worldÂ’s largest auto market, and government policy favors automakers assembling vehicles there, and not importing them from overseas. In response to TrumpÂ’s latest tariffs, China said last week it will reinstitute 25% tariffs on U.S.-made vehicles. The U.S. is imposing 15% tariffs on more than $125 billion in Chinese goods starting Sunday. GM sold 3.6 million vehicles in China last year accounting for 43% of its worldwide sales.

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video: