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2013 Buick Encore nets strong IIHS, NHTSA safety scores

After being crushed from every which way and rolled over like a labrador, the 2013 Buick Encore has been named a Top Safety Pick by the Insurance Institute for Highway Safety. To earn the accolade, a vehicle must achieve the highest rating of "Good" in each of the institute's four main crash tests: Front Moderate Overlap, Side, Rollover and Rear. The Encore aced those four tests with "Good" ratings, but missed out on the coveted Top Safety Pick+ designation by receiving a Poor rating in the institute's new Front Small Overlap test. To be named a Top Safety Pick+, the Encore would need to score at least an "Acceptable" rating in the new test, as well as "Good" in all four original crash tests.
Despite the miss, the Encore joins the Enclave, LaCrosse, Verano and Regal as Top Safety Picks all. If you count only the Encore with all-wheel drive, then all five Buicks have also earned five-star overall ratings from the National Highway Traffic Safety Adminstration, making Buick one of the few manufacturers to offer a full lineup with high scores from both safety rating organizations.
The front-wheel-drive Encore, despite performing equally as well as the all-wheel-drive version in NHTSA's crash tests, only earned four stars overall. As far as we can tell, the discrepancy between the two is because some safety equipment, like Forward Collision Warning and Lane Departure Assist, are optional features on the FWD Encore and standard on the AWD model.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick Cascada will start at $33,990

The Buick Cascada goes on sale early next year, bringing open-air motoring to the brand in the US for the first time in 25 years, and you'll need $33,990 to buy the standard model. Notice there's no asterisk after that price in the headline, because $33,990 includes the destination charge. Buick compares this convertible with the $37,525 Audi A3 droptop, noting that the 200-horsepower Cascada has 30 more hp, navigation and heated front seats as standard, eight-way power seats instead of four-way, 20-inch wheels instead of 17-inchers, and a heated steering wheel. The Cascada in Premium trim will run $36,990 and add forward collision alert and lane departure warning, auto headlights, park assist front and back, rain-sensing wipers, and two air deflectors. Quite a few of you have commented that it would be great if Buick could price the Cascada where the defunct Chrysler 200 Convertible used to live, and it's in the neighborhood. The 2014 200 S convertible was the top of the line in the model's last year, came with a 283-hp, 3.6-liter V6, and started at $33,445 before destination. It lacked the features, refinement, and looks of the Cascada, and that thirsty V6 got you gas mileage of 14 highway, 21 city. The soon-to-depart Volkswagen Eos, which also comes up frequently in Comments, starts at $32,860 after destination. If Buick kept the suspension tuning engaging, this could be really good. There's a press release below with more info. Your browser does not support iframes. Buick Cascada Priced at $33,990 Well-equipped convertible offers high levels of standard content, technology DETROIT, 2015-09-23 – The top-down driving experience of the 2016 Cascada – Buick's first convertible offered in the United States in 25 years – is priced at $33,990. When it goes on sale early next year, the Cascada will offer more standard content, a more powerful standard engine and a lower starting price than the Audi A3 Cabriolet. "Cascada expands Buick's lineup with a uniquely fun and personal driving experience," said Duncan Aldred, vice president of Buick. "With a lower price than key competitors, it also promises to shake up the segment – and look good doing it." The 2016 Cascada – designed from the ground up as a convertible – comes well-equipped in a 2+2 configuration, with room for four adults.