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Buick Encore, Chevy Trax reportedly dead after 2022

The Buick Encore will not get an encore, and the Chevrolet Trax is dead in its tracks. Separate unverified reports say the two crossovers, which are essentially identical underneath the sheetmetal, will retire at the end of the 2022 model year without being directly replaced. Citing anonymous sources, enthusiast website GM Authority wrote that production of the Encore and the Trax is scheduled to end in the third quarter of 2022. Both models are manufactured in Bupyeong-gu, South Korea, and General Motors will reportedly use the extra production capacity to build more examples of the Trailblazer, which outsold the Encore and the Trax combined by a significant margin in 2021. General Motors hasn't commented on the report, but we wouldn't be surprised if the end is indeed near for the Encore and the Trax. Buick released the Encore for the 2013 model year, and Chevrolet launched the Trax for 2015, but the model made its debut as the Opel Mokka in 2012. It's at the end of its life cycle, and sales figures reflect this: 20,072 units of the Encore were sold in America in 2021, a drop of 52% compared to 2020, while 42,590 examples of the Trax found a home, a 60% decline. It's further proof that Americans don't like small cars. Viewed in that light, the decision not to replace either crossover makes perfect sense. If the report is accurate, the Encore GX (which is not related to the Encore in any way) will enter the 2023 model year as Buick's entry-level model. The situation is a little more complicated at Chevrolet: The pocket-sized Spark is on its way out in 2022 as well, meaning that the Trailblazer will become the entry point into the range. It's a different story in Europe: Opel, which is now part of the Stellantis group, released the second-generation Mokka in June 2020.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick Enclave gets continental makeover with Tuscan trim

Buick is trying to lend an air of Italian elegance to the Enclave with its newly announced Tuscan Edition that's available on the crossover for the 2016 model year. Named after the famously hilly and fertile region of Italy, the package brings some bronze accents to the CUV. As the very specific trademark filing for the Tuscan suggests, the special edition adds bronze trim to the uprights in the grille, and the metallic color finds its way into the embellishments on the 20-inch chrome wheels, too. Buyers also get to choose from three shades when ordering the package: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic. Beyond those trim upgrades, the Tuscan Edition is just like any other Enclave. The package can only be ordered on the Leather and Premium trims, and all of their features are still available including a power moonroof, park assist, HID headlights and many luxury features inside. As with the rest of the range, power comes from a 3.6-liter V6 with 288 horsepower and 270 pound-feet of torque that routes through a six-speed automatic. There's also a choice of front- or all-wheel drive. The Italian-inspired CUV makes its debut at the New York Auto Show in just a few days and brings its bronzer to dealers this summer. Buick Introduces 2016 Enclave Tuscan Edition Bronze accents distinguish crossover that ignited brand's renaissance 2015-03-26 DETROIT – Buick today introduced the 2016 Enclave Tuscan Edition – a more distinctive expression of the popular crossover, highlighted by a bronze-tone grille and 20-inch chrome-clad wheels with bronze accents. The Enclave sparked Buick's renaissance eight years ago and continues to fuel its momentum, with 2015 sales building on record sales of 62,300 in 2014. "Buick's quality, refinement and style continues to attract more customers and this modern resurgence started with Enclave," said Duncan Aldred, vice president of Buick. "It was a pioneer for three-row luxury crossovers and remains one of the segment's most popular. The new Tuscan Edition celebrates Enclave's achievement and rewards owners with a higher level of distinction." The 2016 Buick Enclave Tuscan will be on display at the New York International Auto Show and goes on sale this summer on the Leather (1SL) and Premium (1SN) trims. It is offered in three premium exterior colors: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic.