1995 Buick Riviera Base Coupe 2-door 3.8l Supercharged on 2040-cars

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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Next Opel Insignia to adopt sleeker looks

The very first set of spy photos of the next-generation Opel Insignia have dropped, giving us a look at the more svelte, aggressive, and stylish look of the popular sedan. As a reminder, the Insignia is sold here in the United States as the Buick Regal. There's only so much we can discern from these photos, thanks to the very heavy camouflage. But we can get a look at the new Audi A7-like roofline, which our spies citing similarities to the Opel Monza concept car from the 2013 Frankfurt Motor Show. The Monza link fits with our previous reports, which claimed the gullwinged wagon would serve as a prime source of inspiration for both the Insignia and US-market Regal. Aside from the significantly redesigned sheetmetal, Opel is also increasing the size of its flagship sedan, adding nearly four inches between the axles. According to our spies, the goal is to build a vehicle comparable in size to the Skoda Superb, a roughly Volkswagen Passat-sized sedan based on the VW Group's MQB platform. What's most interesting for US customers, though, is the body style shown here. Like the aforementioned A7, the next Insignia will be offered as a five-door model, rather than a traditional sedan. The five-door hatch would later be joined by a traditional wagon. It's unclear whether the US market Buick will take a similar route, or whether General Motors will demand a four-door variant exclusive to North America. Check out the spy photos above, and keep an eye open for more on the next Insignia/Regal. Don't plan on seeing it at an auto show any time soon, though. It's not slated to debut until the 2017 Frankfurt Motor Show.

Opel to be shuttered in China, but will restart Buick production in Germany

Opel, General Motors' troubled German brand continues its quest to reinvent itself and find solid profitability. In the course of that metamorphosis, the company has a bit of good news/bad news today. The good news is, it will once again begin screwing together Buick models for the American market. The bad news, though, is that it's being shut down in yet another country, China.
Let's start with the good news. The last vehicle Opel's Ruesselsheim factory built for the North American market was the early run of the then-new Regal, which is based heavily on the Opel Insignia. Production ran for just over two years, from 2009 to 2011, before moving production to Oshawa, Ontario.
Now, thanks to a 245-million-euro investment (just over $336 million), Opel will kick off production of a unspecified model for the US in the "second half of the decade," according to Automotive News. According to Opel, the new model will be announced before the end of 2014. You can begin your speculation about this new model down in Comments (we're wagering it'll be the Cascada convertible, sold here under the Buick umbrella).