1985 Buick Riviera Luxury Coupe 2-door 5.0l on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

NHTSA may greatly expand GM airbag recall

The National Highway Traffic Safety Administration is pondering whether to dramatically upscale a pair of airbag recalls on General Motors vehicles. The two existing campaigns, one launched in the fall of 2012 and the other in January of this year covered just 6,845 vehicles, but the government agency is considering whether to boost the recall to around 400,000 units.
The existing recalls involve the the closely related 2012 Buick Verano (shown) and Chevrolet Cruze sedans, along with Sonic and Camaro models. The root of the problem is a shorting bar in the inflator module of the steering-wheel-mounted airbag that may contact the primary state airbag terminal, a condition that could prevent deployment in an accident. Dealer technicians have been replacing the steering wheel airbag coils to fix the issue.
According to a post on NHTSA's website, the root cause, said to be a production issue, may not have been completely isolated - particularly for the second recall, which was for the Camaro. According to Automotive News, GM says it is cooperating with the government investigation, but won't say whether or not it knows the true origin of the problem.

Buick celebrates 110 years by naming most significant model of each decade

In May of 1903, Buick began work on its first vehicle, the 1904 Model B, the first example of which was sold to a doctor in Flint, Michigan. That first sale was appropriate since later on, Buick became known as a "doctor's car." The Model B is the first of 11 cars chosen by Buick to highlight each decade of the company's 110-year history.
The 1916 D-45 Touring with a six-cylinder engine was Buick's highest seller that year, and helped push overall sales past six figures for the first time, making Buick the top-selling automotive brand. In 1931, Series 50 got an eight-cylinder engine, which helped the company survive the Great Depression. The 1936 Century was the first Buick that could hit 100 miles per hour, the 1949 Roadmaster had a supporting role in Rain Man, the 1953 Skylark had Italian wire wheels and the owner's name engraved on its steering wheel.
Then we have the iconic 1963 Riviera, the V6-powered 1975 Regal, and in 1987, the legendary GNX. With a turbocharged, intercooled V6 pumping out 276-horsepower it could hit 60 mph in just 4.6 seconds. In 1999 Buick built the first car in China, the Century, and that country remains the brand's largest market.