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NHTSA may greatly expand GM airbag recall

The National Highway Traffic Safety Administration is pondering whether to dramatically upscale a pair of airbag recalls on General Motors vehicles. The two existing campaigns, one launched in the fall of 2012 and the other in January of this year covered just 6,845 vehicles, but the government agency is considering whether to boost the recall to around 400,000 units.
The existing recalls involve the the closely related 2012 Buick Verano (shown) and Chevrolet Cruze sedans, along with Sonic and Camaro models. The root of the problem is a shorting bar in the inflator module of the steering-wheel-mounted airbag that may contact the primary state airbag terminal, a condition that could prevent deployment in an accident. Dealer technicians have been replacing the steering wheel airbag coils to fix the issue.
According to a post on NHTSA's website, the root cause, said to be a production issue, may not have been completely isolated - particularly for the second recall, which was for the Camaro. According to Automotive News, GM says it is cooperating with the government investigation, but won't say whether or not it knows the true origin of the problem.

2018 Buick Enclave spied looking slim in Death Valley

The nine-year-old Buick Enclave is well past its prime, but this set of spy photos reveals that GM won't put the vehicle out of its misery, but will give the vehicle a large update instead. Our photographers managed to catch Buick testing a heavily-camouflaged 2018 Enclave testing below sea level near Death Valley. Buick was testing the prototype in Nevada earlier this year, but slapped a trailer onto the back of the SUV. Thanks to the camouflage that covers the badging, headlights, taillights, and hood, there's no way to confirm if the prototype is really a Buick or something from Chevrolet. But the circular outline on the grille has us leaning towards it being a Buick. Five LED running lights shine through the heavy camouflage, while Buick's iconic waterfall grille is prominently uncovered. The Enclave, which came out in 2008, shares the same platform as the GMC Acadia and Chevrolet Traverse. With the new Acadia slimming down and ditching the old Lambda platform in favor of the Chi platform, the Enclave will surely follow suit. The Enclave, though, is expected to get a stretched version of the Chi platform with three rows. While the entire body is concealed, the prototype's side profile looks to be slimmer than the current Enclave. With the addition of the new, lighter platform, the Enclave is expected to get GM's new 3.6-liter V6 with a nine-speed automatic transmission added later down the road. The new Enclave is expected to make its debut early next year as a 2018 model, which will be followed by the reveal of the Traverse shortly after. Related Video: Featured Gallery 2018 Buick Enclave Spy Shots View 13 Photos Image Credit: Spied Bilde Spy Photos Buick GM Crossover SUV Luxury

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.