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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

2017 Buick LaCrosse an evolution of sharp Avenir concept

After years as a bloated, uninspiring, but comfortable near-premium sedan, Buick has taken the wraps off a leaner, lither, far more stylish LaCrosse. The third-generation model has just made its debut at the 2015 Los Angeles Motor Show. While there's a lot to talk about, let's first address the new, Avenir-inspired sheetmetal. The fascia is basically the concept car smoothed over into production form, featuring the same winged trishield. In place of the chrome-trimmed waterfall, the LaCrosse gets a blacked-out, recessed grille with a chrome surround. It looks good in photos but it's better in person, adding a real sense of complexity and depth to the front end. The headlights and lower fascia, meanwhile, adhere closely to the concept. The same cannot be said of the LaCrosse's tail. While the taillight lighting pattern is similar, the overall shape of the lighting element is radically different, refining the design featured on the back of the Regal. Also gone, sadly, is the Avenir's boattail rear deck. Instead, the LaCrosse gets a small rear deck that curves up into a pleasant duckbill spoiler. The rest of the tail is pleasantly restrained. Perhaps the weakest point is the profile, where Buick has instituted a "split-spear" design, featuring a strong shoulder line above the rear wheel well, which sits below an even stronger character line that curves down and towards the front of the car. It strikes us as just a little too much, like the Impala. Underneath that sheetmetal, Buick has managed to trim nearly 300 pounds of body fat, nearly half of which came from the vehicle's actual structure. That 300 lbs, according to Buick's engineers, is equivalent to a Kenmore side-by-side refrigerator, in case you needed a helpful comparison. Despite the weight savings, Buick has upped the torsional rigidity for this new model by 15 percent. The LaCrosse's cabin features a strong, cockpit-like design, with a high, floating-bridge center console. This is possible due to Buick's adaption of the Electronic Precision Shift system, introduced earlier this month on the new Cadillac XT5. Despite the new-fangled console design, Buick's retained the wraparound cabin style introduced on the second-gen model. Based on a quick crawl around the interior, space is great in front, although ingress in back is somewhat difficult due to the roofline. You're probably wondering why we haven't said anything about the mechanicals just yet.

Buick adds Sport Touring trim to sedan lineup

Buick has made a few tweaks to its sedan lineup today, announcing that a new Sport Touring trim will be offered on the LaCrosse, Regal, and Verano. It's best to think of the new Sport Touring models as Buick's answer to Chevrolet's limited range of RS models, focusing on very small style changes rather than any added performance. Best to leave that to the Regal GS, we guess. For the ST trim, Buick has fitted its three four-doors with new 18-inch wheels. These relatively sporty hoops get machined faces with black inserts, like those offered on the Encore Sport Touring and the Enclave Tuscan Edition. Also coming to the LaCrosse, Regal, and Verano Sport Touring is a new rear spoiler. Like we said, these are simple styling packs meant to spice up the staid but handsome exteriors of the brand's sedans. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships," Buick VP Duncan Aldred said in the attached statement. The new trim level will be available on all three vehicles this fall, with prices to be announced closer to the on-sale date. Scroll on for the official presser from Buick. Related Video: Buick Expands 2016 Sport Touring Lineup Distinctive sedans join Enclave Tuscan Edition, Encore Sport Touring DETROIT – Buick unveiled 2016 LaCrosse, Regal and Verano Sport Touring (ST) models today – sedans with distinctive exterior cues designed to set them apart from the pack. Each features special 18-inch wheels with machined faces and black "pockets," and a rear spoiler. They join the Enclave Tuscan Edition and recently announced Encore Sport Touring as special models expanding Buick's lineup with more design-focused choices. "Buick is reaching an all-new generation of customers by reinventing itself in terms of design, function and capabilities," said Duncan Aldred, vice president of Buick. "These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships." The new Sport Touring sedans – and Encore Sport Touring – go on sale this fall. LaCrosse Sport Touring includes Buick IntelliLink with Apple CarPlay capability, OnStar 4G LTE connectivity with Wi-Fi hotspot, remote start, eight standard air bags (including rear-seat thorax air bags) and leather-trimmed seats – with heated front seats.