1952 Buick Super Riviera 2 Door Hardtop Coupe 51 53 All Original, Runs Good! on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick's big boxy crossover design sketch looks surprisingly good

The current Buick lineup is fairly bland, consisting solely of amorphous crossovers in small, medium, and large. Fortunately, the brand is showing signs of life at the General Motors design studio with new products like the Envista, and where designers have envisioned (no pun intended) a large, boxy vehicle that looks like a Kia EV9 competitor. The unnamed premium crossover was penned by designer Geoffrey Richmond and has a well-defined profile with a traditional SUV's squarish greenhouse. It could portend the next-generation Enclave, which shares a similar fishhook headlight design. However, the illustration's front end is a lot more cohesive, with foglamp housings that meet at the outer edges of the headlights.  The front end has sort of the Tesla EV duckbill thing going on, but a wide lower intake indicates that there could be an engine under the hood. In any case, this is just an ideation so there may not even be a platform to put this body on yet. That would be a shame, as the Enclave has been out since 2018 and could use a makeover. The V6-powered crossover was supposed to reposition the brand, and we found it quiet and surprisingly comfortable in our review. However, that hasn't been enough to catch on with trendsetters — Enclaves are rarer than Bentleys here in L.A. The "bar of soap" crossover trend is over. Nowadays, for better or worse, buyers want aggressive, rugged looking crossovers even if they're just going on a Target run. A bold design like the one Richmond painted might change the Enclave's fortunes. And maybe they can bring back the portholes. Related video: 2024 Buick Encore GX Nalgene water bottle test

2014 Buick LaCrosse steps up to the big leagues with plenty of luxury

Following the introduction of the updated 2014 Buick LaCrosse and Regal, the oldest vehicle in Buick's lineup will be the Verano, which was just introduced last year. Having such a fresh product mix bodes well for Buick as it tries to create a new image in the US, and after checking out the amount of luxury being stuffed into the new LaCrosse for 2014, GM's awkwardly positioned brand may finally have the ability to stand out.
Granted, the model unveiled was the all-new, top-of-the-line Ultra Luxury Interior Package, but this package brings top-notch leather and soft suede covering everything above the beltline as well as real ash wood accent trim throughout the cabin. While there was no mention of price, we don't expect this model to come cheap in terms of what we expect from Buick, although it will likely be competitively priced with similarly equipped rivals like the Acura TL or Lexus ES. Adding even more to the LaCrosse's interior, dual eight-inch displays make up the gauge cluster and center stack, and the number of buttons on the center stack have been greatly reduced, creating a cleaner look for the instrument panel.
Another big change is the next-generation of Buick's IntelliLink infotainment system that brings with it all of the recent enhancements of the Cadillac CUE and Chevrolet MyLink systems. Differentiating itself from other GM infotainment systems, the new Buick IntelliLink stands out by allowing users to customize the apps they can add and not just being limited to what GM sees fit.